Move over funnel cakes, because pickles are taking over the summer food trends. Afternoon Dillight Hard Pickle Seltzer by BrüMate and Crook & Marker might be the most talked about beverage of the summer. While pickle flavors always have a place on the table, this new hard seltzer might be the most craveable sip. Will you be able to get one of the coveted cans?
To say that people might be a little obsessive about pickles or pickle flavors could be an understatement. While some people tout the benefits of drinking pickle juice or love those fried pickle flavors, the reality is that pickles can be a divisive food. Love them or prefer to skip them, pickles elicit a response.
Although some people might think that Afternoon Dillight Hard Pickle Seltzer is a joke, they are partly right. What stemmed from a BrüMate 2020 April Fools Day prank has become a real hard seltzer. Only from the creative minds at Crook & Marker could this beverage come to life.
Dylan Jacob, BrüMate’s Chief Drinking Officer and Founder, said “Crook & Marker has a great sense of humor, and their drinks are out-of-this-world – so this was a no-brainer for us, Innovation is at the core of everything we do, and Crook’d Brü was the perfect way to get people talking.”
How does Afternoon Dillight Hard Pickle Seltzer fit into Crook’d Brü?
Looking to bring a creative twist to beverages, Crook’d Brü is a special line of limited-edition hard seltzers. Instead of the typical fruit forward choices, these flavors will focus on rare, creative and possibly controversial flavors. Whether these beverage are one person’s favorite flavors or something that they would never imagine, these special hard seltzers will definitely have people talking.
As Daniel Goodfellow, Chief Marketing Officer of Crook & Marker. Said, “we’re saving the world from boring hard seltzers by releasing flavors so wild your tongue needs to sign a waiver.” By starting the collaboration with a bold choice, Goodfellow believes “If the flavor makes you second guess everything, chances are we’ll probably make it … and make it well. Stay tuned!”
Although exact details on this particular pickle hard seltzer flavor have yet to be revealed, the beverage launch has piqued many people’s interest. From pickle lovers to foodies who want to be in the know, everyone will be clamoring for that first sip.
According to the brand, the Afternoon Dillight Hard Pickle Seltzer will feature “5% ABV, 100 calories and zero sugar.” Only 10,000 12-packes will be available of this special release. Members of the VIPickle list will be able to learn more. To be kept up to date, visit www.crookdBru.com.
Is this the summer of the pickle or is this special hard seltzer a little too briny for your tastes?