It is time to get comfy and Kraft Mac & Cheese is serving a bowl of out of this world comfort food in honor of Space Jam: A New Legacy. Ready to fix yourself a bowl and snuggle in for movie night?
Periodically, Kraft Mac & Cheese transforms its iconic comfort food into special, limited time offerings. From colorful options for romantic holidays to magical shapes that spark the imagination, that family favorite always finds ways to bring the excitement.
Ahead of this summer’s release of Space Jam: A New Legacy, Kraft Mac & Cheese has created two special offerings. First, the brand’s noodle shapes are transforming into basketballs and bunnies. While it is unclear whether the Toons or Goons have a shape preference, everyone can agree that the special shapes are fun.
Maya McDonald, Brand Activations lead for Kraft Macaroni & Cheese, said “We were thrilled to partner with Warner Bros. Consumer Products for the long-awaited ‘Space Jam: A New Legacy’ movie, and we had a lot of fun creating these new macaroni noodle shapes to celebrate the film’s premiere.”
Also, the blue box will feature some of the biggest stars from the upcoming movie. In addition to LeBron James, favorite Looney Tunes characters like Bugs Bunny, Tweety Bird and Marvin the Martian will be featured. The box will call from the store shelf.
The Space Jam themed Kraft Mac & Cheese will be available in stores starting June 1 while supplies last. A box has a suggested retail price of $2.49.
Ready to get comfy with Kraft Mac & Cheese and Space Jam?
While that classic mac and cheese is always a bowl of comfort, the brand is offering limited edition Space Jammies pajamas. For many people, there is nothing better than snuggling up on the couch and watching a movie with a favorite food.
As McDonald, said “Through the comfort of jammies and our deliciously cheesy Mac & Cheese, watching Space Jam: A New Legacy at home when it premieres will be a fun experience for the whole family.”
Although these Space Jammies pajamas are not available in stores, people can win a pair. Now through May 25, everyone can enter to win at www.KraftSpaceJammies.com.
Are you excited for this new food partnership? What is your favorite food and pop culture collaboration?