Sprite Live From The Label virtual concert series hits all the right notes

When Latto took the stage during the Sprite Live From The Label virtual concert series, the beats heard from the screen had everyone cheering. Even though many people have eagerly awaited seeing their favorite performers in person, this special virtual concert series gives some of the hottest hip hop artists a huge stage to bring their performances to a large audience. Did you get your tickets for the next shows?

Over the past year, virtual concerts and live stream events have become more and more popular. Although nothing will replace the in-person experience, music and summer has and will continue to be intertwined.

For Sprite, this special summer concert series offers an opportunity to continue its “Thirst For Yours” platform in another way. Given that the program highlights innovation and creativity in the hip hop space, the virtual element widens the audience that can experience these artists.

As Aaliyah Shafiq Ely, category lead, sparkling flavors, said “Music is so instrumental to summer—from festivals to block parties, to tunes blasting from car stereos—and, given the brand’s rich heritage, we wanted to present the best possible version of a summer hip-hop experience we could in these still-uncertain times.”

How do you get a ticket to Sprite Live From the Label?

While concert tickets can be highly coveted, Sprite is making this Live From the Label experience accessible to everyone. Simply purchase a 20 oz bottle with the corresponding QR code. It is a simple, yet genius way of integrating the rise in QR popularity in an engaging way.

More importantly, this concert series highlights how music can and does connect people, even through a screen. According to Terika Fasakin, Sprite brand director, “seeing how artists integrated into the digital space in creative ways during the pandemic, inspired us and gave us more credence to push forward.”

While Latto kicked off the first concert on July 29, two more concerts are slated for August. Saweetie takes the stage on August 12 and Jack Harlow performs on August 18. In addition to these hip hop artists, each performance features up and coming artists, special merchandise and other interactive elements.

The Sprite Live From The Label virtual concerts is more than a night of great music. It is an opportunity to give both creators and fans a place to express themselves. Music has long been a safe place for people to comment on the concerns of the community, raise awareness for culturally relevant issues and speak out for change. Beyond the rhythmic beats that entice people to listen, the words leave an indelible mark on the listener. From a moment of reflection to a push for better, life is incomplete without music. Even that twist of the cap on a bottle of Sprite might be the musical interlude to spark a new creative outlook.

Grab a bottle and tune into Sprite Live From The Label. It could be the musical event of the summer.