Coca-Cola and Lime partner on a commitment to a World Without Waste

Sometimes an incentive can encourage others to make a change. While many people appreciate that one decision can have a broader impact, the here and now can blur the moment. In a recent company announcement, Coca-Cola and Lime forward their commitment to a World Without Waste.

Today’s consumer is more than price savvy. Many purchase decisions are driven by a brand’s commitment to certain causes. When a company can align with a consumer’s philosophy, the brand can spark a sense of loyalty beyond a flavor preference.

For example, a company’s impact on the environment has influenced consumers spending decisions. From social change to creating new habits, the reality is that forward looking companies are finding a deeper connection to consumers.

Previously, Coca-Cola committed to a World Without Waste initiative. As part of that programming, the brand started the rollout of bottles made from “100% recycled plastic material (rPET).” To mark the nationwide availability of these bottles, the brand announced a new partnership with Lime.

For those unfamiliar with Lime, it is a “micromobility company.” Sustainability is at the core of the Lime brand. Many of the brand’s bikes and e-scooters can be seen across various cities.

As part of this partnership, 40,000 free bike or e-scooters rides will be given away. Those offers will be available for people who “purchase and pledge to recycle their 13.2 oz 100% rPET Coca-Cola bottles.”

Brandan Strickland, Brand Director of Coca-Cola Trademark, Coca-Cola North America, said, “The 13.2oz, 100% rPET Coca-Cola bottle is just one of the many innovations the company has introduced to make important advancements towards a World Without Waste. Now, with 13.2 oz, 100% rPET Coca-Cola bottles available at convenience stores across the nation, we’re encouraging people to go the extra mile to commit to recycling our products again and again.”

For more information on this promotion and other details about the program please visit the brand’s website. The offer is available while supplies last.

How are you committed to a World Without Waste? Are you looking to make a difference every day?