Reese’s holiday candy brings the sweetest flavor innovation

Reese's Peanut Brittle, photo provided by Hershey's
Reese's Peanut Brittle, photo provided by Hershey's /

From the candy bowl to the Christmas stocking, Reese’s holiday candy is always a special treat. This year’s new Hershey’s candy offerings will have everyone wanting to be on Santa’s nice list to ensure that these Reese’s holiday candy treats are part of the holiday celebration.

As Melissa Blette, senior associate brand manager, Hershey holiday team, said “This season is our biggest line-up of holiday offerings so, no matter how you are spending the holidays this year, there is a treat waiting for you to enjoy all to yourself or with a loved one.”

This year marks the first ever Reese’s holiday flavor innovation. The new Reese’s Peanut Brittle Flavored Cups are the sweetest peanut butter offering.

Available in Big Cups and Miniatures, the candy blends textures which adds to the satisfaction in each bite. The candy features “peanut brittle flavored creme wrapped around crunchy peanut butter.” While not exactly the texture of a traditional peanut brittle, it does have the hint of crunchiness. More importantly, the sweetness come through in every bite.

Having had the opportunity to try this candy, the aroma when the package is open is quite enticing. It smells just like opening a container of grandma’s peanut brittle. That combination of sugar and peanuts is quite enticing.

Adding this flavor to the Reese’s holiday candy line-up is a great choice. While no one is ever sorry to enjoy a Reese’s candy, the holiday innovation adds to the excitement.

In many ways, it encourages candy lovers to explore the possibilities that this candy offers. From cookies and cakes to that holiday dessert board, adding a candy that offers the perfect balance of flavor and texture is a reason to celebrate.

What other Reese’s holiday candy is new for the 2021 holiday season?

While the Reese’s Peanut Brittle is the exciting candy innovation, it isn’t the only new candy offering on the shelf. Following up last year’s White Elephant offering, The Reese’s Ugly Sweater could be the must have holiday gift.

Although Hershey’s doesn’t necessarily have a matching sweater that candy fans can wear, this holiday candy gift could be the sweetest conversation piece. And, for the crafty candy fan, they might be able to make their own custom fashion statement to match.

Reese's holiday candy ugly sweater,
Reese’s holiday candy ugly sweater, photo provided by Hershey’s /

Since candy is often a favorite holiday treat, Reese’s has added several new candy gift offerings. Those items include Reese’s Snack Size Trees Giant Gift Box, Reese’s Snack Size Trees 4-pack, and Reese’s Peanut Butter Cups Yardstick.

Whether it is a gift for the ultimate Reese’s candy fan or just making a sweet statement, the Reese’s Snack Size Trees Giant Gift Box might become the most talked about gift. The word huge undersells this gift. Hopefully, this gift will be shared all around the table.

These Reese’s holiday candy offerings are just a few of the Hershey’s holiday offerings for 2021. All the holiday elves will have many options for the sweetest season.

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What is your favorite Reese’s candy? Do you like the flavor innovations from the Hershey’s candy?