Reese’s wants to be the Official Pumpkins of Halloween

Reese's pumpkin patch, photo provided by Reese's
Reese's pumpkin patch, photo provided by Reese's /

Everyone has a favorite Halloween candy and often Reese’s is that top choice. While some family traditions focus on the annual trip to the pumpkin patch, those colorful gourds do not have the exclusive on all things pumpkin. Reese’s wants to be the Official Pumpkins of Halloween.

While people can debate whether Reese’s pumpkins taste better than the traditional cups, the reality is that those spooky sweets always bring big smiles. And, even if there is a little chocolate on your hands after sneaking one, it is a lot less messier than the pumpkin guts of carving a jack-o’-lantern.

This year, Reese’s is making a big case for being the Official Pumpkins of Halloween. At Krochmal Farms, located outside of Salem, Massachusetts, the candy brand set up a friendly pumpkin showdown. While this might not be Halloween Wars on Food Network, it tempted guests with a sweeter pumpkin patch.

Clark Boyer, Senior Manager of Halloween, said “When we think of pumpkins, we think of that chocolate and peanut butter perfection…so we wanted to find out if it was just us here at the Reese’s brand.”

And, The Cave family, who owns Krochmal Farms was up to the challenge. They said, “While we love our farm pumpkins, we can’t deny that we have a sweet spot for Reese’s Peanut Butter Pumpkins. When the brand came to us to asking to see how Krochmal Farms’ pumpkins stacked up against Reese’s Peanut Butter Pumpkins, we were all ears.”

Official Pumpkins of Halloween Reese's
Reese’s pumpkin patch, photo provided by Reese’s /

While this very unscientific experiment showed a winning tally in favor of Reese’s, the battle to the Official Pumpkins of Halloween is not over. Throughout the spooky season, Reese’s is asking fans to show their support for this new declaration and is looking for more pumpkin patch takeovers.

Anyone who knows a great spot for the next Reese’s Pumpkin Patch can tag the brand on Instagram and use #ReesesPumpkinPatch. Or, create your own version in the backyard. Sometimes the most creative locales are the ones closest to home.

Like the sweetest Halloween celebrations, this idea is meant to be fun. While Reese’s peanut butter cups might never grow from a seed planted in the backyard, that concept might sow an idea for next year’s event. Who wouldn’t want candy that can be plucked from the vine?

Do you agree that Reese’s should be the Official Pumpkins of Halloween? Could Reese’s take over all the official holiday symbols?

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