Taco Bell cements its place in baseball history with its free taco promotion

While the eventual winner will live in World Series history forever, Taco Bell has earned its connection to baseball infamy. For the past 10 years, the free taco promotion, as part of the Steal a Base Steal a Taco, has become a way for even non-baseball fans to have a vested interest in that first stolen base during the World Series event. Now, that connection will be commemorated in a unique way.

Although many quick service restaurants have found ways to tie free food promotions to big sports events, the reality is that sometimes these offerings are just a one-time, one-off situation. While the excitement builds as everyone anticipates that free food, the reality is that satisfaction can fade almost as quickly as the cheers in the stands.

How is the Taco Bell steal a base free taco promotion different?

Celebrating its 10th year, the annual Taco Bell steal a base free taco promotion has taken on a different slant. It is more than just people living up to get their free Nacho Cheese Doritos Locos Tacos after the World Series. Of course, a free food promotion brings excitement, but it has turned into an annual tradition.

As Noah Garden, MLB Chief Revenue Officer said, “‘Steal a Base, Steal a Taco’ always adds a fun dimension to the World Series and to see it play out in real time during the pinnacle of our sport makes it all the more enjoyable. As we approach this hallmark 10th edition of the promotion with Taco Bell, it goes to show the great value that a fun, creative partnership can generate for our fans and we’re excited to continue this tradition.”

Although no one can predict when, or if, a base will be stolen during the World Series, that concept makes the whole free food promotion even more engaging. Everyone is watching, waiting and cheering for one player to make those taco dreams come true.

How is Taco Bell making history for 10th anniversary free taco promotion?

While the free taco promotion is not encrusted in gold or covered in jewels, it is getting the royal treatment for the 10th anniversary. According to Taco Bell, “the first base that is stolen during the 2021 Fall Classic will be headed to Cooperstown for display in the Museum.” Although there might not be a commemorative taco encased next to the base, this special honor is a great way to remember all the “Taco Heroes” of the World Series moments.

As Tracee Larocca, Taco Bell’s Head of Brand Creative said, “When the players are just as excited as the fans to be a part of history, you’re impacting the game in real-time and in a real way. Partnering with Major League Baseball and the National Baseball Hall of Fame and Museum to send the 10th stolen base to Cooperstown and tell the story of ‘Steal a Base Steal a Taco’ is an amazing honor and a true testament to connecting America’s love of baseball and tacos like only Taco Bell can.”

While baseball fans will appreciate cementing this free taco promotion and stolen base moment in Cooperstown, the free food offer is still on deck for this year’s World Series. Once the first base is stolen during the event, the free Nacho Cheese Doritos Locos Tacos will be triggered. More details on timing will be shared once the event happens.

The 2021 World Series is set to begin on Tuesday, October 26. Games will air on FOX, as well as the channel’s streaming services.