Peet’s Coffee and San Francisco 49ers bring back Faithful Blend

Start game day with a flavorful pick me up. Faithful Blend, the specialty coffee from Peet’s Coffee and the San Francisco 49ers has returned and loyal fans are cheering. This coffee is the sip that showcases the spirit and legacy of the football organization.

Many people have a favorite coffee. While the over the top, sugary creations can capture headlines, the reality is that a great coffee is more than a colorful concoction. The attention to detail from bean to roast makes that first sip as delicious as the last drip.

In a recent announcement, Peet’s Coffee, the exclusive coffee partner of the San Francisco 49ers, has brought back its Faithful Blend. The specialty coffee is a medium roast. With notes of milk chocolate and hazelnut, it offers a beautiful balance of sweet yet bright. With enticing floral and citrus aromas, this coffee awakens the senses as it brews. Ending on a smooth finish, the sipping enjoyment is a reminder that there is always something to look forward to.

As Eric Lauterbach, President and COO of Peet’s Coffee said, “The 49ers legacy in football makes them a true Bay Area legend and as partners who share a longstanding heritage in the Bay Area, this natural collaboration embodies our ongoing mutual pursuit of excellence.” From celebrating the team spirit to offering another impeccable coffee, Peet’s Coffee proves that it is a leader in this space.

That commitment to excellence is part of the reason why this partnership excels. 49ers VP, Corporate Partnerships Kevin Hilton, said “We’re very pleased that Peet’s is bringing back the extremely popular Faithful Blend, which is now becoming an annual tradition for coffee-drinking 49ers fans.” Whether it is the first beverage at home on game day or enjoyed at the stadium, that brew is a sense of pride for fans.

The Faithful Blend is available online via Peets.com or can be purchased at participating Bay Area Peet’s Coffee locations. The specialty coffee is available through December or while supplies last.

Faithful Blend is just one new offering from Peet’s Coffee

Just like the San Francisco 49ers fans are loyal to their team, Peet’s Coffee appreciates its loyal customers. That sentiment is why the brand brought back its Peetnik Rewards.

Listening to feedback from its loyal customers, this customizable rewards program is better than a one size fits all offering. From personalized rewards to earning bonuses faster, the program has been designed to better reflect what guests want.

As part of the loyalty app relaunch, the Peet’s Coffee is giving away a bevy of prizes. According to the brand, “Every single Peetnik Rewards member will win.” That offer is something that will have everyone cheering.

Are you a coffee loyalist? Do reward programs or connections to sports teams impact your buying decisions?