Keep the beach vibe flowing with Malibu Cocktails in a Can
Whether the leaves are changing colors or there is a flurry in the air, Malibu Cocktails in a Can bring a sense of the beachside relaxation to any occasion. Even if the tan has faded, one sip can bring back that sense of relaxation and fun that those summer nights offer. Ready to grab a can and sip those cares away?
Malibu Rum has always seemed to capture that tropical feeling. Whether it is the touch of coconut or the allure of rum, the liquor has never waned in popularity. From classic cocktails, like the daiquiri, to a more elevated sipper, the popular rum is always ready to be poured.
Even though many people have honed their mixology skills, the ready to drink canned cocktail market has surged recently. From being convenient to portion control, that canned cocktail has found a spot both in the fridge and in the cooler.
What is different about Malibu Cocktails in a Can?
While the ready to drink canned cocktail market continues to expand, this new offering is different from other options. At the same time, it appeals to what drinker crave, a great tasting beverage in a convenient format.
According to Reshma Dhati, Brand Director of Marketing, Malibu, Pernod Ricard USA., “We’re offering our consumers even more options within the growing ready-to-drink category, especially as they continue to meet with friends on-the-go, as well as outdoors, and are looking to bring their favorite cocktails along with them. As the weather cools down, the new Malibu Cocktails in a Can let people sip in that sweet summer vibe (and our classic Caribbean rum) season to season, now in convenient ready-to-enjoy form.”
Having had the opportunity to sip on these new canned cocktails, the flavors are clean, crisp and classic. The Strawberry Daiquiri is not overly sweet. There is a touch of nuance, even in the canned format.
Although this beverage is designed to drink on the go, it is quite delightful poured over ice, to ensure that it stays quite cold. Also, it can benefit from a few garnishes when served in a glass.
Beyond a simple strawberry garnish, a little basil leaf can add a totally new approach to the classic tropical cocktail. Sometimes that little touch of unexpected makes the refreshment even more enjoyable.
For the pina colada, this cocktail definitely brings the beach vibes. From the first whiff to the last drop, it makes you long for putting your toes in the sand.
Unlike the strawberry daiquiri, this canned cocktail is best enjoyed with a straw straight from the can. It allows the beverage to be a slower sipper.
Another lighter option is to pour the pina colada over ice and add a coconut sparkling water topper. That option is a great choice for drinkers who prefer to lighten the 7% ABV.
The Malibu Cocktails in a Can are sold in 12 oz four packs. For more information and product availability, please visit the Malibu website.
What is your favorite canned cocktail? Do you prefer convenience or shaking up your own beverage?