McDonald’s gives lucky McRib fans the sandwich forever

As McRib season hits high gear a few lucky McRib fans will get the ultimate fan gift. Although the iconic McDonald’s sandwich is one of the most highly anticipated returning menu items, there is a new food trend on the table. Could you score a McRib NFT?

Sometimes a particular food becomes a pop culture phenomenon. The McRib is that McDonald’s menu item. As the tangy, tasty sandwich turns 40 this year, the occasion is more than just enjoying that first bite. This time, McDonald’s is taking on a trend in both the food and digital world.

The McRib NFT is going to bring 365 days of McRib satisfaction to 10 lucky winners. No more waiting for McRib Season, searching for the particular restaurant that is offering the sandwich first or trying in vain to recreate that flavor at home. Now, this digital McRib will be available forever, in perpetuity.

According to McDonald’s, the special giveaway will be shared via Twitter. Sometime before November 1 and November 7, the special tweet will be posted. Fans will then need to retweet the Sweepstakes Invitation. To participate in this giveaway, Twitter accounts need to be public.

Then, 10 lucky fans will receive and exclusive McRib NFT. The announcement will happen by November 12.

No more longing for that glorious barbecue sauce smothered, pickle topped sandwich to magically appear on the table. With this NFT, true fans can gawk at the food goodness anytime that they want.

While the digital version of the McRib might not solve that stomach grumbling, it does represent a bigger foot trend. Many brands have been participating in the NFT space. Granted, grandma might not understand how to display this art or why it is so valuable. Still, the reality is that the digital space is expanding and companies need to capitalize. It is another way for brands to connect with its fans.

And, even if you’re not one of the lucky McRib fans who wins the NFT, don’t fret. The McRib is coming back this November. Be sure to enjoy the iconic sandwich a few times before it disappears again.

What is your favorite McDonald’s menu item? Are there other retired McDonald’s menu items that you would like to see make their triumphant return?