Simi Winery opens a new chapter with Reese’s Book Club collaboration

For many people a glass of wine and a good book is the perfect evening. Simi Winery appreciates that sentiment and has partnered with Reese’s Book Club. By fostering connections through vibrant communities, this collaboration is just starting its story. Luckily, there are many bottles and tales to be told.

During a recent media event, Simi Winery and Hello Sunshine discussed why this partnership is so important to both brands. Since each brand has women both in their foundation and leadership, the partnership is deeply rooted in women telling their stories. It is a meeting of the minds that sparks a conversation beyond the written word.

Many book clubs are more than just a group who all share a communal experience by reading the same book. When people create meaningful and joyful connections, the time together is more than banter over a plot twist, favorite character or an unexpected ending. It is a way to communicate without any divide.

Sometimes that book club meeting includes opening a bottle of wine. Whether it is picking the perfect varietal to complement a scene in a book or sharing a favorite bottle with friends, that idea of sip, savor and spirited conversation makes the gathering even more enjoyable.

How are Simi Winery and Reese’s Book Club kicking off their partnership?

While many people appreciate the pairing of books and wine, this new endeavor is more than a page turner and a satisfying sipper. Both brands are founded by strong, visionary women.

As Mallika Monteiro, EVP, chief growth, strategy and digital officer, Constellation Brands, the parent company of SIMI Winery, said “These brands are united by two inspiring female leaders — Isabelle Simi and Reese Witherspoon — who carved their own paths and, through sheer grit and determination, shared their passions with the world.”

Like a character in a memorable book can cause a moment of introspection, strong women lead by example. Whether pillars in a person’s life or examples from afar, seeing women in authority allows others to set the narrative of their success.

For Simi Winery, the brand has a long history of supporting women wine makers. From the brand’s founder Isabelle Simi to the women who tell the wine narrative today, women have had their imprint on every bottle enjoyed.

Reese’s Book Club is more than just a suggested book to read. According to Sarah Harden, CEO, Hello Sunshine, “We’re always looking for ways to deepen our relationship with our wonderful reading community.” While the words on the page start the conversation, the camaraderie is the bond that makes each gathering more special.

To kick off this partnership, Simi Winery and Reese’s Book Club is offering the Editor’s Collection. This limited-edition holiday box set is perfect for the wine lover, book lover or someone who you think deserves a little more me time.

The Editor’s Collection featured two Simi Wines. For the first offering, the wines are a Chardonnay and Cabernet Sauvignon. The set can be purchased as a set of two or six wines, priced at $55 and $135. Housed in its own book, the collection is only the start of the partnership’s story.

Open a bottle, pour a glass, turn the page and enjoy a moment with friends. The story has only just begun. What flavor will you add to the experience?