Kahlua challenges couples to the ultimate digital detox
Are you willing to step away from the internet for 30 nights? Kahlua is offering couples a digital detox challenge and someone will win $25,000 for their willpower. Could you ditch the screen and stir up a better connection with your partner?
How often do you look at your phone or smart watch? That constant buzz, ping or other alert has people stop what they are doing just to read that next notification. Unfortunately, all that screen time can make people less connected with the person sitting in front of them.
Recently, Kahlua offered some intriguing facts. According to Pew Research Center, “40% of people bothered by the amount of time their partner spends on their screen.” Given that the average person spends almost nine years of their life on a mobile device it begs the question whether all that looking really is worth it. Is it finally time to ditch the device and have a conversation with the sitting right next to you?
The Kahlua Stir It Up Challenge asks that question. For one couple, they will be given the chance to win $25,000 for powering down their electronics for 30 nights. Instead of stalking social media, couples can find ways to broaden their horizons beyond the latest TikTok dance trend or earth shattering celebrity break-up.
For the “lucky” couple, they will have to ditch the electronics from 6 p.m. till 6 a.m. from January 16, 2022 through February 15, 2022. While this challenge isn’t a total digital detox, there is a point. Sure, the couple might spend the other waking hours glued to the screen.
The idea is to foster a stronger connection with each other. While texting your partner to turn down the volume might be convenient, sometimes it is nice to hear each other’s actual voices. Maybe couples could appreciate something new about their significant other. Learning that he prefers to have crunchy peanut butter might be a life saver.
On the other hand, the couple better understand the challenge. As many people have learned over the past couple of years, togetherness can come with its share of obstacles. That love of extra garlic on pasta just might be a deal breaker.
To help the couple complete the challenge, Kahlua is giving them a kit with 30 nights of activities. From shaking up the perfect Espresso Martini to cooking challenges, there are plenty of ways to occupy the time versus just going to sleep.
It will be interesting to see if the couple who participates journals the experience to share after it is all over. With the challenge ending the day after Valentine’s Day, it will be interesting to see if the couple is more devoted to each other after the digital detox.
Are you up for the Stir It Up Challenge. Make you case and you could be on the path to winning $25,000.