Lay’s Vodka distills a new way to enjoy that iconic chip

Food and beverage pairings can create a spirited conversation. With the new Lay’s Vodka, the iconic potato chips are taking a turn outside the snack aisle. In partnership with Eastside Distilling, this special, limited vodka offering sold out more quickly than it takes to finish a bag of those chips.

Occasionally brands look to do a special offering that has everyone talking. While bold flavors and fun promotions have people buying an extra bag of chips, the reality is that snack lovers want more than just a way to satisfy that craving.

While enjoying a bag of Lay’s chips never goes out of style, many people look to take that food and flavor in different directions. From transforming those chip crumbs into various recipes to wearing that love of a favorite chip on your sleeve, the love of snacks isn’t just limited to the snack bowl.

Recently, some brands have looked to vodka as a way to bring its iconic flavors to the cocktail glass. For a potato-based vodka, using different potatoes will enhance the flavor. In this case, the potatoes used to make the Lay’s chips are used in the distillation process for the vodka.

With the Lay’s Vodka, the collaboration with Eastside Distilling is more than just a conversation point. It is a vodka that everyone wanted, considering it sold out almost as quickly as it went on sale.

The blend of the Eastside Portland Potato Vodka and the Lay’s Potatoes makes a clean, crisp vodka. While it is nice on its own, this vodka is delightful in a cocktail. From a Bloody Mary for that Sunday brunch to vodka gimlet, it lends itself to be shaken.

In some ways, this vodka could be part of a fun cocktail night where everyone looks to find the perfect food and beverage pairing with the Lay’s Chips. From a little heat to sweet to even creative ways to add a chip garnish, the possibilities are many.

Although the Lay’s Vodka is sold out, there is a bigger conversation happening behind the bar. What about Doritos and Cheetos. Could those snacks find their way to the cocktail glass?