Brewing the American Dream celebrates a passion for craftsmanship

Small business is more than just a term, those products can represent a dream, an accomplishment and an accumulation of hard work. While many people have come to appreciate how small businesses are a vital part of a community, that notion is best supported when other larger businesses support the conversation.

When Samuel Adams began Brewing the American Dream, the idea was a simple one. While that beer brand is stepped in history, other small businesses could use assistance to keep their dreams moving forward. It is more than just a desire or even the monetary backing that ensures success. Like the old phrase about a family and a village, the same concept can apply to the small business world.

Through the program of Brewing the American Dream, food and beverage business owners receive all types of assistance. From business advice to coaching to even funding, all aspects of a successful business are covered.

Since this program began in 2008, the program has assisted more than “1,650 food and businesses in 35 states.” Given the commercial struggles over the past year, it is even more imperative that consumers are thoughtful when choosing to make a purchase.

From buying locally roasted coffee from 606 Coffee Roasters to flavoring recipes with the handmade spices from Boston Spice or ending a meal on a sweet treat from Doris’ Peruvian Pastries, the list of successful partnerships is many.

On the Brewing the American Dream website, there are plenty of success stories and links to these businesses. While many people appreciate the convenience of that click, buy, arrive purchase, the reality is that small business is what drives community success. It is more than putting dollars in the till. It is proving that ingenuity and perseverance will succeed.

As another year begins, isn’t it time to resolve to purchase with thoughtfulness. Maybe the term for the upcoming year could be conscious shopping. Many people have learned to love their local farmer who brings the flavor to the table. Maybe it is time to make a connection with all the brands filling the household.