Baskin-Robbins kicks off 2022 with a magical new flavor
Ready to resolve to have another scoop of ice cream? Baskin-Robbins has revealed its January Flavor of the Month and there is a little magic in the bowl. Ready to start screaming for some more ice cream?
The January 2022 flavor of the month is Magic Layer Bar. While this ice cream does not require a Wizarding World spell to enjoy this enchanting flavor. It just takes a visit to the shop.
Although it is a new year, the flavor is a taste of nostalgia. As the name suggests, the ice cream is inspired by the classic Seven Layer Magic Bar. While everyone will have to construct that perfect bite, it has all the ingredients that people expect from this classic dessert.
The Magic Layer Bar features a French custard flavored ice cream. Swirled into that luscious base is a rich ganache. Layered with graham cracker crumbles and chewy coconut, it is everything that people love about that homespun dessert.
While the layered texture might not be exactly the same as grandma’s dessert, it has the flavors that people love. From the sweet creaminess of the French custard to contrast from the chocolate, it might have many people closing their eyes and remembering the first time they experienced these flavor combinations.
Why did Baskin-Robbins choose Magic Layer Bar as the first flavor of 2022?
Looking at the various monthly flavors, they tend to focus on a feeling not just a flavor. For January, there is a sense that this choice captures happy vibe.
According to Shawn-Marie Allan, Research & Development Technologist for Baskin-Robbins, “We feel the combination of ingredients we chose for the January Flavor of the Month really had to set the tone for the magic we’re going to bring to our customers this year through our exciting new flavor lineup. Magic Layer Bar is a scoop of pure bliss and a wonderful way to celebrate the spirit of a new year.”
Based on that sentiment, it will be interesting to see the additional flavors for the rest of 2022. The Baskin-Robbins kitchen might have many tasty secrets to reveal.