Donatos and Field Roast plant-based pepperoni pushes flavor to the edge
As many people resolve to make smart food choices, Donatos decision to feature Field Roast plant-based pepperoni on its pizza is more than just another food trend. It shows that healthy eating doesn’t mean taking food off the menu. It is about adding options that bring the flavor to the vegetarian and flexitarian space.
Years ago, plant-based food emerged as a food trend. Whether it filled a gap for people who missed the flavor and texture of certain dishes or was an extension of food innovation, the reality is that many brands proved that plant-based food wasn’t void of flavor. Although side by side comparisons are not likely, the eating satisfaction delivered on the on a flavorful promise of a tasty substitute.
Even though plant-based meat started to fill the shelf, some items didn’t instantly appear. From getting the texture correct to the right flavor combination, many brands appreciated that consumers had high expectations. No longer was this category boring and bland. In some ways, it was ripe for innovation.
Why is the Donatos and Field Roast plant-based pepperoni a smart collaboration?
To kick off 2022, Donatos is featuring Field Roast plant-based pepperoni on its signature pizzas. In a company statement, Carol Pasquariello, senior vice president of marketing for Donatos, “There is no better time for us to introduce plant-based pepperoni to our menu, particularly at the start of a new year when many people resolve to make smarter food choices.”
While there is a nod to food choices, it is more than just having menu variety, The flavors blend well with Donatos signature pizzas. Field Roast plant-based pepperoni has a flavor that highlights the signature pizzas. Paired with the cauliflower crust, the herbs and spices in the plant-based pepperoni creates a delightful flavor combination.
As Dan Curtin, President of Greenleaf Foods, SPC, said, its offering is a “delicious, protein-packed substitute for traditional pepperoni, delivering an authentic, bold taste.” By continuing “to elevate the accessibility of this plant-based alternative” more people have options to enjoy “America’s favorite pizza topping.”
Similar to how people have resolved to ditch the negative food descriptions, it is time to skip the preconceived ideas about plant-based food. Whether people enjoy this pizza every time or switch up each order, the options ensure that everyone has a slice. Don’t you deserve a piece of the pie too?