Goldfish Mega Bites prove that playful snacking doesn’t have an age limit

A bowl of Goldfish crackers always seems to bring a smile to snack time. While kids might happily make those fish swim their way into a snacking adventure, the popular treat isn’t limited to the younger crowd. With the new Goldfish Mega Bites, all ages are ready to jump into the deep end and enjoy a bolder taste of snacking adventure.

Many parents have happily grabbed a handful or two of those Goldfish crackers from the kid’s plate. From adding a few to that bowl of soup to enjoying some alongside a sandwich, there is always a reason to enjoy the iconic snack.

While the brand has expanded its flavor options over the years, the flavors have tended to be more approachable, sometimes appealing to a younger audience. From colorful fish to extra cheesiness, the fun seemed to influence choices more so than a bold flavor.

With the new Goldfish Mega Bites, the latest offering is designed with adults in mind. Whether it is a “reboot” a re-imagining or an invitation to rediscover the simple joys of snack time, this Goldfish offering is meant welcome everyone to grab a handful and appreciate that smile.

According to Janda Lukin, Chief Marketing Officer of Campbell Snacks, this new offering is “the first time Goldfish has created a snacking experience specifically with ‘Grown Up’ tastes in mind.” While it might be a new chapter, the new offering continues the sense of playful but adds a bolder flavor that has a wide appeal.

The Goldfish Mega Bites are “50% larger than regular Goldfish.” While the size will be apparent in the bowl, it does seem to influence how people snack. While bigger isn’t always better, it does impact how people visualize snacking. The larger size adds purpose to each grab. Instead of mindless eating, people take a little more time to appreciate their food.

In addition, the flavor has a burst of boldness. From the Sharp Cheddar to the Cheddar Jalapeno, the flavors are meant to be noticed. From more cheese to spice, these fish are swimming in a different direction. Combining that crunchy texture with full flavor, everyone can’t help but smile when enjoying them.

Thinking about to the history of Goldfish, they were directed towards adults. When thinking about that concept, it makes sense. That cheesiness can bring a little thirst. Just like those salty nuts with a beer, the idea of snacking as a food and beverage enjoyment can apply to many options.

Looking at current snacking trends, why not have two bags in the pantry, one for the kids and one for the adults. Snack time can turn into family time. Just think of the conversations that can be had over a bowl of Goldfish.

Goldfish Mega Bites are available in Sharp Cheddar and Cheddar Jalapeno. A 5.9 oz bag has a suggested retail price of $ of $2.69 per 5.9 oz. bag.