When wine drinkers open a bottle of 19 Crimes, the story on the label sets the tone for the beverage inside the bottle. Following in Snoop Dogg’s footsteps, Martha Stewart has brought her story to the wine brand with the recently released Martha’s Chard.
Some wine drinkers can be quite particular. While that wine fridge might be well stocked for guests, the truth is that a particular blend, variety or style may be poured more often.
Chardonnay has both its fans and critics. Whether it is the group who prefers buttery, oaky notes or others who prefer a smooth, fruit forward sip, the white wine is not easily placed into a convenient box.
19 Crimes has always sought to put a story to its wines. Never afraid to be a rule breaker, these wines look to bring a new conversation to the table, even if it ruffles a few feathers along the way.
As John Wardley Treasury Wine Estates Vice President Brand Marketing, Americas shared, 19 Crimes “brand has experienced explosive growth, delivering the Number 1 US Wine Innovations in both 2020 and 2021 for our first California wines with global icon, Snoop Dogg.” The new collaboration with Martha Stewart continues that conversation forward. Wardley believes that Stewart captures that 19 Crimes spirit as an “icon of modern American culture.”
What can people expect when the open a bottle of Martha’s Chard from 19 Crimes?
When Martha Stewart puts her name on a food or wine product, it is more than just a stamp of approval. The care and craft in the bottle makes it a beverage that she would be willing to serve at her own table.
In a company statement, Stewart said, “The world didn’t need just another chardonnay, so I created one that is clean, crisp, and flavorful without being too heavy or oaky. It pairs perfectly with my delicious recipes or can be enjoyed on its own.”
The versatility of this chardonnay is key. While there are sweet oak notes, the balance is what makes this wine approachable. The crisp, clean finish makes this wine an enjoyable sip. While the stone fruit and acid notes add to its many pairings, it is the refreshing qualities that will make it a lovely anytime wine.
The 19 Crimes Martha’s Chard is available at various retailers. It has a suggested retail price of $11.99