Domino’s is asking you to get off your couch and come pick up your own pizza, but in a nice way and they are rewarding you $3 for doing it. The biggest questions of the day, why is Domino’s paying you $3 and is $3 enough?
Well, Domino’s typically sells about 2 million pizzas on Super Bowl, according to the brand’s press release and the pizza chain like many other companies is experiencing staff shortages. To help their current employees not feel that burnt out during the biggest pizza selling day of the year, Domino’s is going to pay YOU to be your own delivery driver through their ‘Carryout Tip’ incentive.
From now until May 22, if you order your Domino’s online and then pick it up yourself, the chain will give you a $3 “tip” that you can use toward another carryout order. So, no, you’re not physically getting three, dollar-bill, but essentially a coupon code to apply to your next Domino’s order.
A few things to keep in mind when claiming the $3:
- Your orders have to be online only
- The deal requires a minimum $5 order
- You have to place a new order online within a week
“It takes skill to get pizza from a Domino’s store to your door,” said Art D’Elia, Domino’s executive president – chief marketing officer. “As a reward, Domino’s is giving a $3 tip to online carryout customers who take the time and energy out of their day to act as their own delivery drivers. After all, we think they deserve it.”
If you already pick up your pizza, then great, here’s a treat for you! If you are typically a delivery person only, then Domino’s wants you to give this a try.
So, is $3 enough?
This isn’t the first time a brand has asked their customers to not purchase a product. Most recently, Kraft paid people $20 to not make cheesecake for Christmas.
For a few days during the rush of the holiday season, a limited number of people were able to spend $20 on dessert and charge it to Kraft (owner of Philadelphia Cream Cheese). Why?
Cream cheese shortages! People simply couldn’t bake cheesecakes because they couldn’t find cream cheese so Kraft decided to treat families to a different baked good for the holidays and they covered the expenses.
Brands across the nation are experiencing shortages and many of us are feeling the burned out. From empty shelves, to a hike in price, and staff shortages, brands are just trying to keep consumers happy. So, would you pick up your pizza for $3?