Being Oikos Strong brings the scoopable edge above the rest

While power can come from within, being Oikos Strong is more than just an inner drive to succeed. The protein-rich yogurt might be the edge needed to strive to the front of the competition. Ready to grab a spoon and power the way to greatness?

Many people appreciate that one component of healthy eating involves incorporating protein into their lifestyle. While there are various ways to eat protein, some people prefer simplicity, like grabbing a yogurt in the morning.

As part of its Super Bowl campaign, Oikos is asking everyone “How Strong Do You Want To Be? Joining forces with Oikos is Deion Sanders. While his “primetime” football days might be in the past, Coach Prime isn’t ready to relinquish his superior status just yet. Beyond the understanding that experience brings confidence, a boost of protein can fuel achievement.

In the Oikos commercial, “Strong,” the Sanders men compete to see who is the stronger Sanders. As Deion Sanders said, “As a dad, player, and coach, I’ve always reinforced that to get stronger, you need to exercise and eat a well-balanced, protein-rich diet – even if your goal is to out-muscle your mom or dad. Snacks like Oikos Pro or Oikos Triple Zero, are an easy and delicious way to get more protein into your day.”

While there are plenty of laughs in the commercial, Sanders’ sentiments made sense to the athlete, weekend warrior and anyone who appreciates balanced, healthy eating. The concept of food as fuel is sometimes forgotten but it is a mantra that shouldn’t be left off the table.

As part of the Super Bowl commercial, the brand is giving away special Oikos Strong Bowl on Instagram. The 15 pound bowl brings some heavy lifting to the table.

While the concept is a little tongue and cheek, there is a point behind the promotion. Being strong needs a solid foundation through food. That cup of Oikos Yogurt, which is full of protein, can be that base. Whether it is starting the day, a mid-day snack or using that yogurt in creative recipes, there are plenty of reasons to always have a few cups in the refrigerator.

Are you ready to be Oikos Strong? Do you think that protein is important as part of healthy eating lifestyle?