How would you answer What the TRUFF challenge?

(Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)
(Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images) /

Many people turn to TRUFF to add bold flavors to a variety of recipes. Now, the popular truffle brand is asking celebrities to put their cooking creativity to the test in the new digital content series, What the TRUFF challenge. Could this new food television program inspire some cooking creativity in the home kitchen?

As many people have seen over the years, the food television screen inspires the food in the home kitchen. Although few people can rise to the level of an Iron Chef or obtain the glory of Next Level Chef, the reality is that watching chefs and using those ingredients can get home cooks to step out of the bland and boring.

After years of cooking at home, cooks are more comfortable with experimenting with flavors. TRUFF captured that culinary desire to boost the flavor in a dish. While the base might be familiar, the flavor makes for an elevated experience.

According to Tal Cooperman, Partner at TRUFF, “Creativity is the essence of TRUFF.” While some people scoffed at the idea of truffles and spice, the flavor has won them over time and again.

Ready to watch What the TRUFF challenge?

The new YouTube series, What the TRUFF, has a simple premise in each 10-minute episode. Celebrities, influencers and tastemakers must create delicious meals that incorporate strange, unique and flavor ingredients. Of course, TRUFF pantry staples will be include.

Graded on a creativity scale, the ultimate goal to get a “What the TRUFF” response. Whether the dishes are a home run or slightly off base, the reality is that the culinary creativity is the thrust of the conversation.

As Cooperman said, “The “WHAT THE TRUFF?!” series is a play on that mission of challenging the culinary status quo to create something innovative and untraditional.” Those characteristics can serve any cook well in the kitchen.

The What the TRUFF Challenge features a variety of special guests including, deadmau5, Brittney Palmer, Boo Johnson, and GASHI. All episodes can be viewed on the TRUFF YouTube channel.

How would you answer the What the TRUFF challenge? Is culinary creativity lacking in your kitchen?