Always known for its beverage innovation, Spindrift Blood Orange Tangerine is the latest flavor offering from the sparkling water brand that has always looked to stand out. For people who are tired about just settling for refreshment, this sparkling beverage quenches their thirst.
On 2-22-22, Spindrift announced this latest beverage flavor innovation. While the shelf might be crowded with citrus option, this flavor is unlike the sea of sameness.
According to Bill Creelman, founder and CEO of Spindrift, this offering hasn’t been done before. Focusing on what the brand does best, “using the best-tasting real ingredients,” the company looks to create a beverage that is “endlessly drinkable.” From the bold color to the combination of flavors, it is tart, sweet, refreshing and undeniably delicious.
While Drifters will weigh in on the latest offering, it is an interesting choice for the beverage brand who always wants to be unique. In some ways, the duality in this sparkling beverage makes it more intriguing. Each sip has drinkers wanting to peel back the layers and discover something new in every can.
Since Spindrift has always focused on community, the launch of the latest beverage flavor innovation intends to celebrate its community. From February 28 through March 4, the beverage brand will randomly give away 1,000 packs of the Blood Orange Tangerine every day.
To participate in the giveaway, members of the Spindrift community need to share something about themselves that is far from ordinary. While that statement is broad based, the reality is that life is full of unique moments. More importantly, these shares could inspire others to push beyond the norm and embrace what is possible.
Maybe just popping open a can of the Spindrift Blood Orange Tangerine can spark a little change in that routine. Sometimes a little motivation can start a whole revolution.
The Spindrift Blook Orange Tangerine will join the other sparkling water flavors this month. It will be sold in 8-packs at participating retailers.