KIND wants people to put down its bars and choose this food instead

Rarely do brands tell consumers to not buy their product, but KIND is doing exactly that. While many people grab one of those convenient bars to curb a hunger, the reality is that there may be other food choices that are a better nutritious choice. Yes, the brand is telling people to put down the bar and make a different choice.

While there may be many convenient bar choices on the shelf, KIND has puts “nutrition transparency” front and center. As consumers peer through the clear label, they can see the main ingredients of fruits and nuts. There is no reason to hide what is in the bar.

But, consumers are becoming more savvy with their food choices. The brand shared that “new CDC report (states) only 10% and 12% of U.S. adults eat the recommended daily serving of vegetables and fruits.” Although there can be a variety of reasons for this deficiency, KIND wants to right a wrong and is telling people to put down the bar for other whole foods.

To make it easier for everyone to choose whole foods over packaged items, the new offering, KIND While Fruit and Nut Box, is set to make these choices more accessible for Americans. As a brand who has disrupted the food landscape, this latest offering hopes to show that giving consumers opportunity to think beyond the wrapper will sustain a loyal following.

As Russell Stokes, CEO at KIND. “Since our founding, we’ve always advocated for nutrition transparency and encouraged people to eat better, even if that means buying raw almonds and apples over our bars.” While that sentiment is clear, the simplicity of the notion makes it easy to swallow. First choose whole foods, when that food is an option, pick a convenient, balanced option that fits within the overall concept.

In addition to the KIND Whole Fruit and Nut Box available online, while supplies last, the brand will be hosting an immersive pop-up experience in New York City’s West Village. Opening the door for one purchase can bring a bounty of possibilities.

Lastly, KIND will pause online sales of its snacks on March 1 and 2, 2022. While the pause is temporary, the business decision is meant to encourage consumers to purchase the KIND Whole Fruit and Nut Box instead.

Rarely do companies tell you to keep money in the wallet. While some people might just see the promotion and not get to the heart of the issue. If a promotion can change people’s nutritional habits, then it is more than a gimmick. It is a step towards a more fulfilled life and that is a taste that everyone can appreciate.