My PEEPS bring personalized PEEPSONALITY to Easter celebrations

The Easter Bunny is getting ready to hop down that trail and those infamous Marshmallow Chicks might look a little different this year. Even though PEEPS might be beloved by some and less popular for others, the newest sweet offering could have many people wanting a special treat. Ready to express your PEEPSONALITY with My PEEPS?

Over the years, PEEPS have taken on different flavors. While the traditional marshmallow sugary confections will never fade from view, the new offerings bring excitement to the Easter basket. And, for anyone who cannot get enough of the marshmallow goodness, this new offering is the perfect way for them to make the ultimate sweet treat.

To say that PEEPS fans are creative might be an understatement. It is more than just used as décor on a cake. Over the years, those treats have been transformed into space adventures, amusement parks and other fantastical scenes.

As Caitlin Servian, Brand Manager for PEEPS, said, “Year after year, we’ve seen our fans take classic PEEPS Chicks to the next level by adding their own dips and toppings, which sparked the idea to create a convenient new way for fans to enjoy our Marshmallow candies exactly to their liking.”

What are My PEEPS?

Available for the Spring, My PEEPS are made-to-order Marshmallow Chicks. Sold in a dozen, they can be customized in a variety of ways, like dipping in chocolate and toppings like sprinkles, cookies, pretzels, toasted coconut and more.

The blue, yellow and pink chicks are waiting to get dressed for the special occasion. While this special, limited edition offering is sure to be quite popular, it sparks a conversation on the importance of customization in the candy space.

Even though many candy fans are quite loyal, they want to express their uniqueness. Whether it is picking specific colors or building their own flavors, that blend of traditional and unique brings them back for another taste.

The My PEEPS customizable Marshmallow Chicks can be purchased at peepsandcompany.com. A dozen has a retail price of $29.95.