Kentucky Fried Chicken Challenge puts philanthropy front and center

While many people crave those iconic herbs and spices on that fried chicken, the reality is that Kentucky Fried Chicken, as a company, is more than just a tasty meal. The brand often looks to its founder’s commitment to help others as the inspiration for new initiatives that benefit the community at large. With the Kentucky Fried Chicken Challenge, TikTok creativity can inspire positive change.

Over the past several years, TikTok has become more than a place to showcase choreographed dances and some food hacks. The social media platform has found a way to engage its users both on and off the app. Woven into moments of fun are ways to make a positive change.

In some ways, the Kentucky Fried Chicken Challenge is a way to blend creativity and meaningful change. KFC has joined forces with TikTok creator Isaiah Garza to assist TikTok creators who are making a positive difference in their community and support those wanting to make impactful change.

According to Nick Chavez, chief marketing officer, KFC U.S. “TikTok has become an influential platform for creators with a passion for philanthropy. That passion is precisely what inspired us to create the #KentuckyFriedGivingChallenge, the first-ever grant program on TikTok benefiting nonprofits,”

Over the years KFC has supportive charitable endeavors. Whether it is giving away food to teachers and first responders or small acts of kindness within the individual restaurants, the choice to make positive change has always been woven into the brand. Given that the Colonel Sanders always looked to help others, the other secret behind those herbs and spices might be good will towards others.

As part of the Kentucky Fried Chicken Challenge, TikTok creators are encouraged to apply for the non-for-profit grants. While KFC looks to highlight creative ways to help fight hunger, the organizations do not have to only focus on that social issue.

With TikTok creators, like Isaiah Garza, looking to be a creator with a cause, this initiative is a way to show that people want to give back. Garza hopes to inspire other TikTok creators to make a social impact.

Even though the Kentucky Fried Chicken Challenge is a huge opportunity, there is hope that it could inspire a wide range of positive change. Individuals can spark a conversation just as impactful as big organizations. It could be as simple as talking about this challenge.

For more information on the Kentucky Fried Chicken Challenge, please visit kfc.com/KentuckyFriedGiving.