Yankee Candle 2022 fragrance celebrates small moments of joy
As many people appreciate, a particular aroma can evoke a feeling, conjure a memory or transport a person. Lighting a candle can be part ritual, set a scene or just complete the moment. With the Yankee Candle 2022 fragrance Inspire, the scent is more than just a lofty sentiment. Rooted in small moments of joy, the principles of Ikigai can influence a fuller life.
Over the past several years, people have found a more grounded sense of purpose. Even if the people feel as if they are looking through a window of the world’s opportunities, there is a sense of appreciation for the moment. The little things have more meaning. Although the grandness of the world awaits, the simple joys are celebrated.
With the Yankee Candle 2022 fragrance, Inspire, the concept draws from the principles of Ikigia. While those ten principles can be studied in various ways, the philosophy for a long and happy life is not overly complicated. Little things matter and should never be overlooked.
Looking at the Inspire fragrance, there is a balance to the belief in optimism with an appreciation of being in the moment. While the ten principles take different forms, the overreaching idea of connecting with the world itself is clear.
As Lisa McCarthy, President of the Home Fragrance Business Unit, Newell Brands said, “When developing this year’s fragrance, we really focused on what people are seeking in 2022 and leaned into a scent that celebrates the small moments of joy that can be found in our everyday lives. Ikigai’s ten rules of happiness, which include ‘reconnect with nature’, helped inspire this bright and energizing, uplifting and radiant fragrance, reflective of what we are all craving right now.”
Looking at the various fragrance notes in the candle, the top, middle and bottom notes invite people to take that first step in a journey. From the top notes of verbena and lime to the mid notes of bamboo and the base notes of cedar, it welcomes an exploration of both the complex and simple. Whether it is a reminder of walking through the garden or a sense memory from the past, it implores people to be present in the moment, to sit back and linger in a moment of appreciation, and look ahead to what is possible.
Whether or not this candle fragrance comes with a full appreciation Ikigai or is just a bright, invigorating burst of citrus that lightens the home may not matter. It implores people to find that joy in the simplicity of the moment. Sometimes kist a just gesture can make for a better day.
The Yankee Candle 2022 fragrance, Inspire, launches in time for National Fragrance Day on March 21. Yankee Candle Rewards members will have early access and can purchase online starting on March 16. Inspire is available in the Signature Collection Large Tumbler and has a suggested retail price of $31.
Isn’t it time to celebrate the day with bright, invigorating scents? Be inspired to find the fullness of life and the joy in everything with this year’s Yankee Candle fragrance of the year, Inspire.