FoodSided
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Buffalo Wild Wings Overtime fashion is better than rally cap

By Cristine Struble

Buffalo Wild Wings at the West Manchester Town Center in York.6-4-19 -- Buffalo Wild Wings at the West Manchester Town Center in York.
Buffalo Wild Wings at the West Manchester Town Center in York.6-4-19 -- Buffalo Wild Wings at the West Manchester Town Center in York. /
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Looking for the latest food fashion? Just in time for the March Madness, Buffalo Wild Wings Overtime fashion might be the most exclusive merchandise drop. Will you be able to score the hottest, spiciest look?

Food fashion has taken over. While many people have worn their favorite brands on their sleeve, that apparel has become more of a statement. As people look to express themselves beyond the plate, that look has evolved. Although the old phrase about the way to a man’s heart is through his stomach, the reality is someone needs to know what to serve him. Maybe that outfit is a clue.

Since BWW is “Home of the Overtime,” the brand’s food fashion collaboration is in partnership with Overtime. These looks have been inspired by the BWW signature sauces. Just be cautious not to use that apparel as a napkin.

While there are many ways that brands “drop” new merchandise, this offering is very, very limited. The only time that the Overtime shop opens is when a March Madness men’s or women’s basketball game goes into overtime. If there was ever a situation where fans want to see those extra minutes on the clock, this one is it.

Many people know that BWW always roots for the overtime situation. Over the years there have been many promotions that bet on the overtime outcome. When fans are having fun with friends, no one wants it to end.

As Rita Patel, Chief Marketing Officer at Buffalo Wild Wings. “Not only will overtime unlock this exclusive apparel, but it also means free wings as we bring back Overtime Wingtime for the second straight year.”

For those unfamiliar with Overtme Wingtime, the BWW rewards members will receive a free six wing offer credited to their account is a basketball game goes into overtime. Even if you don’t have a dog in that fight, many people cheer just for the free wing scenario.

When that overtime happens, the BWW apparel will be available for purchase. The hoodie is $65 and the t-shirt is $35. More information can be found on Shop Overtime.

What do you think of this special Buffalo Wild Wings Overtime food fashion promotion? Will your reaction time score one of these special offerings?