Mike’s Hard Freeze will totally captivate your tastebuds

While the colors might remind people of that table at The Max, the new Mike’s Hard Freeze is not your parent’s hard lemonade. Although the name might bring back that first sip over 20 years ago, these new flavors will spark a conversation that adds a little levity to the gathering. Ready to crack open a can and take a sip back to a simpler time?

Recently, nostalgia has been filling the food and beverage conversation. Whether it is a longing for a simpler time or a desire to capture that youthful spirit, many people are looking to flavors that just make them smile. Just like that sweet treat that made a day better, those nostalgic flavors can be that brightness in an otherwise concerning day.

Looking at malt beverages and even hard seltzers the shelf is filled with a wide variety of options. While some brands look to classic fruit forward options and other brands look to elevate the beverage with savory notes, there is room in the middle for a little levity. Sometimes the best part of enjoying a beverage is to just have some fun.

Ready to bring the fun with Mike’s Hard Freeze?

The newest option from Mike’s Hard Lemonade is Mike’s Hard Freeze. While the slim cans might seem like they fit in with all the other beverages on the shelf, these cans are not your mother’s or your college cousin’s hard seltzer. These new cocktails are all about the light-hearted fun that is waiting inside that can.

Specifically looking at bringing back a taste of the 90s, the Mike’s Hard Freeze is more than singing a lyric of Ice, Ice Baby or Bye Bye Bye. While the color scheme might have a few people digging deep into their closet for that long lost college sweatshirt, these new beverages are more than a blast from the past.

According to the brand, “70% of consumers crave nostalgic flavors.” In some ways, that look back is a reminder that parts of life need that moment to chill. If a sip can help people turn off the noise, then who doesn’t want to crack open a can at least once.

Adding to that sentiment is the beverage trend that drinkers are craving sessionable options. That all day drinking helps to keep the good times going. While there is a time and place for that single sipper, sometimes the fun shouldn’t be put on pause because the beverage is overpowering.

The new Mike’s Hard Freeze is about that fun. Just the packaging alone makes it enticing on the shelf. The anticipation is present even before the first can is opened and poured.

Available in four flavors, the concept is to borrow from those classic slushies or freezes that everyone has had at least once. Although it is not the frozen type that leads to a brain freeze, the flavor reference.

The four flavors are Blue Freeze, Red Freeze, White Freeze and Pink Freeze. Although the names do not denote the specific flavor, that vagueness is part of the appeal. But, who doesn’t have an idea what that red or blue slushie tastes like?

Recently, I had the opportunity to taste the new Mike’s Hard Freeze beverages and the experience was both intriguing and lighthearted. While I could think back to those iconic Mike’s Hard Lemonade beverages at the end of my college career, there was a little twist that made it exciting. This was not the sip of my memory but it was a flavor that made me smile.

Without giving away some of the intrigue from the names, the flavors have that sweetness people expect from a slushie. In some ways, there is a reference to that last sip when the ice has melted and the sweetness lingers.

Whether people like blue raspberry, red cherry or even an orangesicle flavor, these alcoholic beverages are about the fun. It isn’t meant to be serious and that is a good thing. Sometimes you just need to grab from the cooler and chill.

But, there is a hidden gem waiting to be discovered in the package. Just like those frozen slushies are even tastier when flavors are combined, so are these beverages. Putting together Blue Freeze and Red Freeze is quite tasty, and it makes for a pretty color. In some ways, that mix and match component adds to the whole vibe. Just don’t over complicate the drink. Nothing about drinking should be complicated.

The new Mike’s Hard Freeze is available in a 12-pack variety pack featuring all four flavors. In addition, the Blue Freeze and Red Freeze will be sold in 23 oz, single serve cans.

Ready for a little throwback vibes that bring a little sweetness? It is time to open a can of Mike’s Hard Freeze.