Ready to make a withdrawal from International Bank of Pancakes at IHOP?

(Photo by John Nacion/SOPA Images/LightRocket via Getty Images)
(Photo by John Nacion/SOPA Images/LightRocket via Getty Images) /

Whether it is that iconic short stack or a tasty omelet, IHOP always delivers a delicious meal. Now with the new International Bank of Pancakes, the restaurant loyalty program has everyone counting their PanCoins to a special treat.

Given the competition within the restaurant industry, every company is looking for a way to stand out in the crowd. It is more than just a limited time offer or an over the top menu item. Building brand loyalty is key to any successful business.

One way to encourage guests to come back time and again is with restaurant loyalty programs. Given that people want extra value for those dollars spent, the ability to reap a reward for sitting down at the table has become more important.

With the new International Bank of Pancakes at IHOP, the new loyalty program rewards members with PanCoins, which is a crypto pancake. Even though the cryptocurrency world can be confusing, the reality is that this concept is meant to bring a little stack of happiness.

While the program looks to fill the coffers with PanCoins, it is more than just building a nest egg. Users will be able to get other free offering. From birthday treats to early access to new food offerings, there are plenty of reasons to request membership in this program.

As Kieran Donahue, Chief Marketing Officer, IHOP, commented the program intends to spread joy to guests. And, with the help of some celebrities and influencers, the kick-off to this new program looks to spark a conversation about “making moments of belonging and togetherness.”

For the program announcement, IHOP brought together Award-winning Actress and Comedian Niecy Nash, Pro Football Hall of Famer Emmitt Smith, Gymnast Influencer and Poet Katelyn Ohashi. While each person has their own way of enjoying the moment, the purpose is to celebrate all those moments of happiness. From family traditions to starting new ones, those tasty pancakes can be the catalyst to bring smiles all around the table.

Ready to start building some PanCoins in the International Bank of Pancakes at IHOP? It is time to fill the vault with some family traditions.