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Real California Milk celebrates California Freestyle lifestyle

By Cristine Struble

PESCADERO, CALIFORNIA - APRIL 26: Cheese made with goat milk sits on a counter in the kitchen at Harley Farms on April 26, 2019 in Pescadero, California. Over the past ten years dairy goat hers in the United States have expanded quicker than any other livestock surging 61 percent between 2007 and 2017. Both milk and cheese are made from the dairy goat herds. Goats are also used for brush removal and also appear in specialized yoga classes. (Photo by Justin Sullivan/Getty Images)
PESCADERO, CALIFORNIA - APRIL 26: Cheese made with goat milk sits on a counter in the kitchen at Harley Farms on April 26, 2019 in Pescadero, California. Over the past ten years dairy goat hers in the United States have expanded quicker than any other livestock surging 61 percent between 2007 and 2017. Both milk and cheese are made from the dairy goat herds. Goats are also used for brush removal and also appear in specialized yoga classes. (Photo by Justin Sullivan/Getty Images) /
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When people think of California, many things come to mind. From the spotlight of celebrity to the stunning nature, the diversity both in its locale and its people makes the state a destination. Real California Milk wants everyone to hear how the California Freestyle lifestyle is so special.

For many people, food is more than just sustenance. Whether it is traveling to a destination for a particular dish or a bite that has a flood of memories coming back, that flavor makes a lasting impression. It is an expression that transcends words.

Recently, Real California Milk launched a new campaign called California Freestyle. In partnership with Latina singer-songwriter CRYS, the campaign is more than just a memorable beat. It gives sustainable practices a new spin.

Speaking to the new campaign, John Talbot, CEO of the California Milk Advisory Board said, “California Freestyle is more than a song, it’s a visual celebration of diverse people, individuality, iconic destinations, and food. It’s the rich and vibrant lifestyle and mindset of living in the Golden State.”

For those who have not heard Califronia Freestyle from Real California Milk, here’s a video.

As seen in the song, California Freestyle is a vibrant, energetic and eclectic celebration. From people to culture to food to fashion, all of those elements make the state special.

But, the campaign continues even after the song plays out. In a new spin on sustainability, Real California Milk released a playable record made from cheese. While this idea might sound like is it food trick, it is reality.

Made from Fiscalini Farmstead San Joaquin Gold, which stems from the Central Valley, the cheese has been pressed into the record which can be played. While the record spins round and round, the reminder is a simple one. Ingenuity is never ending. People just need to be open to hearing those notes.

For now, take a listen to California Freestyle, enjoy a slice of cheese, a bowl of ice cream or an extra splash in that latte. Like the diversity in California, Real California Milk goes with everything.

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