Bud Light Seltzer Cocktail Hour turns up the flavor and fun

Who doesn’t know the phrase, it’s 5 o’clock somewhere? With the new Bud Light Seltzer Cocktail Hour, the hard seltzer beverage flavors anticipate that summertime vibe. Get the shorts and sandals ready because there is some fun in the sun waiting.

Bud Light Seltzer has embraced the idea of the “Loudest Flavors Ever.” From seasonal flavors to its hard soda offerings, the reality is that being loud is more than just a statement. It is a commitment to innovate, deliver a quality product, and excite fans at every turn.

As Andy Goeler, Vice President of Marketing, Bud Light said, “Our new limited-edition Cocktail Hour variety pack is perfect for our loyal fans who expect us to have bold, delicious flavors, and is appealing to consumers who are looking for a seltzer spin on their fan-favorite summer cocktail flavors as they gather with friends and family this season.”

When seasonal flavors hit the shelf, consumers want both familiar and new. Bringing back those favorite memories is important but it cannot be boring. With the Bud Light Seltzer Cocktail Hour variety pack, that balance is key.

What are the Bud Light Seltzer Cocktail Hour Variety Pack flavors?

According to Bud Light, the newest seasonal beverage offering features Tropical Punch, Lime Margarita, Watermelon Mojito, and Strawberry Daiquiri. As a collection, the group sounds like the start of a great summer party.

Or, it could be the group that gives everyone an option for food pairings during grilling season. From burgers and hot dogs to fajitas and ribs, the versatility of the flavors will make this variety pack a summer staple.

Looking at the four flavors, the most exciting option is Watermelon Mojito. That bright mint with the juicy watermelon is perfectly refreshing on a warm day. Having tasted this flavor, it is well-balanced. The mint adds a coolness that will be perfect in the hot sun.

Thinking about this flavor, it would be perfect with some ribs, grilled chicken or even a ceviche. More importantly, it is sessionable so having a second one is totally permissible on that relaxing summer afternoon.

The Tropical Punch brings that vacation vibe. Without the need for a blender or a cocktail shaker, this flavor has all the beach feels without the sand. Put on those shades and let the waves of relaxation take over.

The new Bud Light Seltzer Cocktail Hour Variety Pack will be available starting on April 25, 2022 for a limited time. Similar to the other flavors from the brand, the hard seltzer is made with pure cane sugar, natural flavors and contains zero sugar. In addition, it is gluten free with 100 calories and 5% ABV.

Whether you have your toes in the sand, a breeze in the backyard or just enjoying a sunny day, the new Bud Light Seltzer Cocktail Hour is waiting to bring some carefree vibes to that experience. Work can wait because it is time to enjoy the moment.