SpaghettiOs encourages fans to take a break from adulting
Food memories are often rooted in childhood traditions. Whether it was a celebratory meal after a big game or a particular comfort food after a hard day at school, the kitchen table was more than just a place to sit. It was the place where the nourishment just seemed to make everything brighter. For some people, SpaghettiOs were part of that food tradition.
Recently, food and nostalgia have become the perfect pairing. As people look back on that familiar taste, it brings a smile, a warmth or just a break from the daily grind. Even if that table is often filled with perfectly plated, elegant dinners, sometimes that simple, easy bowl of food satisfies like nothing else.
According to the brand, SpaghettiOs has a large millennial customer base. While this number has risen recently, it is more than just the convenience of opening a can and enjoying a quick dinner. It is about having that taste of familiar.
As Linda Lee, Chief Marketing Officer, Campbell’s Meals & Beverages said, “For many years, we’ve seen more Millennials turning to SpaghettiOs for fun and comfort.” And, the latest offering moves that conversation in a bold way.
SpaghettiOs has partnered with KidSuper to offer a 90s inspired lunch box design. The popular fashion and art designer has a strong following, and this opportunity brings that aesthetic to an even larger community.
KidSuper said, “Growing up, some of my favorite childhood memories included Saturday cartoons and a bowl of SpaghettiOs. It’s a very surreal experience to now get to lean into that 90’s nostalgia and infuse my own cartoon world with a brand that I’ve been so excited to work with.”
Lee expands on this collaboration by saying, “This collaboration with KidSuper comes at a great moment as SpaghettiOs gets a new packaging look. The lunch box further unlocks a core childhood memory that reinforces SpaghettiOs’ belief that kidhood has no age limit, as it is truly a state of mind.”
The correlation between food, fashion and fun is stronger than ever. Who hasn’t purchased a capsule look from a brand or proudly worn a piece of food fashion. When people are away from the table, it is a way to show others that connection and express themselves.
With this special KidSuper lunch box, fans can have an opportunity to obtain one via NTWRK. With only 120 lunch boxes available, this offering will quickly become a must have. The opportunity will be unlocked on May 10 at 5 p.m. EST.
Isn’t it time to escape from a little bit of adulting and pour open a can of SpaghettiOs? Sometimes it is nourishing to find that inner child.