When crunchy, cheesy cravings need to be satisfied, Taco Bell has a new menu item that will be the must have bite. In the latest snack food mash up, the Big Cheez-It Tostada is the taste that people never knew they needed but now have to have.
Taco Bell has a variety of iconic menu items. While the Mexican Pizza will always have a loyal following, it is more than just a single bite. From the 10 pack of tacos to that Crunchwrap Supreme, everyone has a go-to order.
When a new menu item is announced, many people deviate from the norm just to taste the hype. Still, that flavor innovation needs to deliver for guests to order and order again. Regardless of becoming the top menu item, it needs to resonate and fill an empty spot.
With the new Taco Bell Big Cheez-It Tostada, the taste is about bringing together cheese and crunch in a single bite. Just like the iconic snack captures that combination flavor, this offering can deliver in a tasty way.
As Liz Matthews, Taco Bell’s Chief Food Innovation Officer said, “We’re thrilled about this new concept with Cheez-It, which gives our fans the chance to experience the real cheese and crunch they love from both of our brands in a whole new way.” Given how many people like classic Taco Bell menu items and the snacking superiority of Cheez-It snacks, this new menu item is destined to be a success.
The Big Cheez-It Tostada tops a large Cheez-It square with seasoned beef, sour cream, diced tomatoes, lettuce and cheddar cheese. It almost makes people wish that Cheez-It made this larger version for purchase. For anyone who likes a cheesier bite, this menu item delivers.
Another new menu item is joining the Big Cheez-It Tostada. Given that the Crunchwrap Supreme is one of the most popular menu items, it is getting another upgrade with the Cheez-It. It is basically the traditional Crunchwrap with the Cheez-It swap.
Thinking about these two limited offerings, some people are wondering if there are more menu items that could get a cheesy upgrade. While Doritos have seasoned the Taco Bell menu, could another snack do a takeover?
And, since Cheez-It is a Kellogg’s company, maybe other Kellogg’s brands could influence Taco Bell offerings. Cheesy, savory or even sweet, there are many possibilities.
For now, the Taco Bell Big Cheez-It Tostada and Big Cheez-It Crunchwrap Supreme is available at one location in Irvine, California. Could it join a nationwide menu in 2023?