Boston Market sets a new standard for chicken nuggets
Quick service restaurants are always looking for ways to enhance that chicken menu. While Boston Market delights guests with its classic rotisserie chicken, some people would prefer that protein off the bone and may want to skip the fork. With the new Boston Market Chicken Nuggets, guests are ready to dig into that flavorful bite.
While the traditional kid’s menu might feature a chicken nugget, that little chicken bite isn’t just limited to the under 12 crowd. Sometimes a smaller bite satisfies.
But, traditionally chicken nuggets are fried. While there is a time and a place for a battered, crunchy chicken, that coating doesn’t need to cover the chicken’s flavor. Just like dipping the nugget in copious amounts of sauce that smothers the chicken, the breading doesn’t need to be the main component.
With the Boston Market chicken nuggets, the quick service restaurant skips the breading and changes the conversation. Looking to set a new standard, President and Chief Rotisserie Expert for Boston Market, Jay Pandya, said “They are bigger than our competitors, healthier than fried alternatives, and packed with flavor—there is no other true rotisserie option on the market.”
As the first “hand-held option meal” for Boston Market, the idea is to bring that signature rotisserie chicken in a portable option. From the cooking method to the seasoning, the similarities are clear. While some consider these nuggets larger than competitors, it is only one factor that will entice guests to place an order. Whether people choose based on the eat-able factor, the less guilt connotation or something else, these chicken nuggets will put other quick service restaurants on notice.
The new chicken nuggets are available brand’s signature rotisserie chicken. Available both in that classic seasoning and a spicy version, guests can order it via a meal, a la carte or via a catering option. In addition, there is a kid’s meal. Check with local restaurants for availability.