Some celebrity endorsements seem like a match made in heaven. Just the nod of approval from someone well-known or beloved can make a new meal, discount, or special promotion even sweeter. This year, A&W National Root Beer Float Day promo has the backing of Ryan Reynolds. Ready to take a sip on that?
For many people, A&W Root Beer is a classic. While some people might remember hitting the drive-in, others appreciate that it is a refreshing beverage that goes well with burgers and fries. Whether it is the perfectly foaming top or the sweet flavor, there is something simply enjoyable about A&W root beer.
But, sometimes those favorite food and beverages need a little re-introduction. It does not mean that the sip has become less sweet, but it is not at the front of the mind. When a celebrity brings the idea into the spotlight, it is an easy way to make that classic feel new again.
Every year, the A&W National Root Beer Float Day promo has people grabbing a mug. Beyond enjoying the beverage, it raises funds and awareness for to Disabled American Veterans. This year, the annual event is getting a boost from none other than Ryan Reynolds.
As Liz Bazner, Senior Director of Marketing at A&W said about the company’s signature promotion, “We think having Ryan Reynolds attached to it this year is going to make it our biggest and best yet. To be honest we were kind of shocked when he agreed to do it.”
While this partnership is an unexpected on, Ryan Reynolds was happy to lend his talents to the promotion. Given the tongue-in-cheek campaigns that he has done in the past, it is clear that he has a good sense of humor.
According to Reynolds, “I don’t want to sound like an out-of-touch Hollywood egomaniac but my name commands a lot of attention. I’m just glad I could help put some of that attention where it really belongs—on A&W’s phenomenal root beer floats and the amazing work of the Disabled American Veterans charity.”
Check out this promotional video.
Although this Ryan Reynolds might not be the mega movie star, the promotion is getting everyone talking about the A&W National Root Beer Float Day promo. Sometimes the best marketing is the one that gets people looking.
To join the A&W National Root Beer Float Day promo, please visit RootBeerFloatDay.com through August 6, which is National Root Beer Float Day. The A&W Mug Club gives members a free root beer float. While there is no purchase necessary, guests can donate to Disabled American Veterans.
What do you think of this promotion? Did it make you look twice?