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MrBeast opens the doors to his first MrBeast Burger restaurant

By Cristine Struble

EAST RUTHERFORD, NEW JERSEY - SEPTEMBER 04: (L-R) Nolan Hansen, Sapnap, MrBeast, Karl Jacobs and Punz attend as Global YouTube star MrBeast launches the first physical MrBeast Burger Restaurant at American Dream on September 4, 2022 in East Rutherford, New Jersey. (Photo by Dave Kotinsky/Getty Images for MrBeast Burger)
EAST RUTHERFORD, NEW JERSEY - SEPTEMBER 04: (L-R) Nolan Hansen, Sapnap, MrBeast, Karl Jacobs and Punz attend as Global YouTube star MrBeast launches the first physical MrBeast Burger Restaurant at American Dream on September 4, 2022 in East Rutherford, New Jersey. (Photo by Dave Kotinsky/Getty Images for MrBeast Burger) /
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While his infamous MrBeast YouTube channel has people entranced with his unique experiences, many people long for the opportunity to step into that world. Although the popular virtual dining experience has given fans a taste of those over-the-top flavors, the new MrBeast Burger restaurant has a table waiting. Ready to take your seat?

When MrBeast Burger launched, the popularity at one time crashed the app. So many people had a hunger to try those epic flavor combinations. With 300 US virtual locations and more than 17,000 outlets across the globe, it seems that a taste of the MrBeast world has a wide appeal.

While the Virtual Dining Concepts offering has been one of its most successful endeavors, this expansion into a brick and mortar space is set to build on that brand recognition. As seen during the opening event, many people were clamoring for the dining experience.

Located at American Dream, the epic entertainment, dining and retail concept draws huge crowds. With this restaurant addition, it brings even more excitement for people to make a special visit.

According to Don Ghermezian, CEO of American Dream, “American Dream is a world-class destination with one-of-a-kind experiences and first-to-market concepts, designed to delight a multi-generational audience. MrBeast is the worlds’ greatest content creator. His passion for creativity, powerful brand and philanthropic nature aligns perfectly with the American Dream vision. We’re thrilled to have MrBeast join American Dream’s all-star lineup of entertainment, retail, dining and attractions.”

The full-service dining experience is what fans would expect from the MrBeast world. Bold, unusual and engaging, the restaurant is for fans and foodies. For some people who always wanted a taste of these burgers but do not appreciate the virtual dining option, it is time to satisfy that craving.

While MrBeast has a built-in audience, it will be interesting to see if other virtual concepts could expand into the brick and mortar space. Although the restaurant industry is finding its way back, having the right concept at the right time needs to appeal to the dining guest. In some ways, this concept might be primed for success because of the celebrity cache.

For now, people are lining up at the MrBeast Burger restaurant at American Dream. Ready to place your order and grab a seat at the table?

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