Hard Rock and Dominique Crenn celebrate All Is One during Pinktober

New Hard Rock Cafe Taco from Chef Dominique Crenn, photo provided by Hard Rock
New Hard Rock Cafe Taco from Chef Dominique Crenn, photo provided by Hard Rock /

Dominique Crenn once said that each dish tells a story. Through the food on the plate or the poem accompanying the meal, her dishes are meant to do more than just satisfy a hunger. They create an experience that leaves a lasting impression. With her recent partnership with Hard Rock, Pinktober strikes a chord and reinforces the All Is One motto.

October is Breast Cancer Awareness Month. Many brands are tickled pink to raise funds and awareness for the health plight that impacts many people. From those personally touched by the disease to others wanting to offer they assistance, there are plenty of reasons to gather around the table.

For the 23rd annual Pinktober celebration at Hard Rock, the brand has partnered with celebrated chef and breast cancer survivor Dominique Crenn. Chef Crenn has created special limited edition menu items and will be hosting events.

As Jon Lucas, Chief Operating Officer of Hard Rock International commented, “This year, we’re proud to partner with Chef Dominique Crenn, a breast cancer survivor, who shares our passion in raising awareness and giving back to local charities and communities.” These food options, in addition to other merchandise and promotions, will help raise funds and awareness for American Cancer Society and local charities.

The partnership launches on October 4 with a curated dinner series at Seminole Hard Rock Hotel & Casino Hollywood. Then, on October 7, Chef Crenn will host a dinner at Hard Rock Hotel New York.

In addition to those special events, all Hard Rock Café locations will feature a special menu item from Chef Crenn. The Baja Style Shrimp Tacos offer the impeccable flavors that people expect from Chef Crenn. The dish is not only a must order because of the chef’s creativity but also because the charitable aspect brings an extra serving of positivity.

Hard Rock Pinktober will run throughout October. Last year, the initiative raised over $700,000 for charitable organizations.

Hard Rock lives by the motto, All Is One. When three words can create a stronger community through unity, the world can be a more melodic place.