San Francisco 49ers announce 1800 Tequila as its Official Tequila

As many loyal San Francisco 49ers fans know, the food and beverage options at Levi’s Stadium are some of the best offerings in the league. From highlighting local restaurants to elevating traditional stadium fare, no one ever leaves hungry or thirsty on game day. With this latest announcement of 1800 Tequila as its Official Tequila of the team, there are plenty of reasons to raise a glass in celebration.

The new multi-year partnership agreement will get fans excited to toast their favorite team. The announcement comes ahead of this season’s Mexico City game. To build excitement over the new partnership, 1800 Tequila will send a lucky fan and a guest to catch the Monday Night Football game where the 49ers take on the Arizona Cardinals.

According to Kevin Hilton, 49ers Vice President, Corporate Partnerships, “We proudly welcome 1800 Tequila as the official tequila of the San Francisco 49ers and Levi’s Stadium. We’re thrilled to have the brand’s premium taste, quality and heritage present for our game days as we continue our 76th season.”

Lander Otegui, Senior Vice President, Marketing of Proximo Spirits commented that “As the official tequila brand of the San Francisco 49ers, we’re eager to create unforgettable fan experiences. This partnership signals our continued focus on the California community, where both our brand and the 49ers share a passionate fan base. We are looking forward to celebrating the rest of the season with the 49ers Faithful both at Levi’s Stadium and on the road.”

For fans attending a Levi’s Stadium game, the tequila brand will be featured at an in-stadium bar which will serve special San Francisco 49ers cocktails. The specialty cocktails include the “Faithful Margarita” crafted with 1800 Cristalino or “49ers Red Paloma,” crafted with 1800 Blanco. Also, 1800 Tequila is sharing those cocktail recipes online so that everyone can toast another first down, touchdown, and win.

These types of brand partnerships are important for both the beverage brand and the team. Being able to craft signature cocktails and experiences is vital to fan engagement. As seen with many of the San Francisco 49ers food offerings, the specialty dishes resonate with fans. It brings them closer to their team and entices them to come back time and again.

With the new 1800 Tequila partnership, the connection extends beyond the stands. When fans are watching that away game on the Sunday ticket, they can raise their favorite 49ers cocktail, too. As the partnership progresses, there are many ways toast to another great season.