Stouffer’s Lasagna Inspired Bloody Mary Mix gives brunch an upgrade

As the holiday season approaches, many people are looking to stock the bar cart. From ensuring that you have dad’s preferred bourbon or an extra bottle of emergency wine for yourself, the holiday season can come with a few extra reasons to raise a glass. In addition, it is time to get a little more creative behind the bar. The new Stouffer’s Lasagna Inspired Bloody Mary Mix could be the talk of the holiday season.

While the Bloody Mary can be traced back to the New York Bar in Paris, the classic cocktail has evolved over the years. From that Bloody Mary bar that allows customization or the glass topped precariously with what could be considered a meal, the mixer and liquor is more than just any cocktail.

With the new Stouffer’s Lasagna Inspired Bloody Mary Mix, the flavors of the classic, favorite comfort food inspires this savory cocktail mixer. While it is not a lasagna in blended form, it does have flavor notes from the popular comfort food.

As Megan McLaughlin, Brand Marketing Manager, Stouffer’s. “For decades, Stouffer’s Lasagna has had a special place at holiday tables. This season, we created a new way for our fans to enjoy the same classic Stouffer’s Lasagna taste without turning on the oven. Our Bloody Mary Mix is the perfect addition to any holiday breakfast, brunch or happy hour.”

How to serve the Stouffer’s Lasagna Inspired Bloody Mary Mix?

The Stouffer’s Lasagna Inspired Bloody Mary Mix has a slight herb-seasoned flavor, just like the iconic taste of the favorite lasagna. Given that scenario, it could be good to play off those herb notes. While the mixer can be served with any liquor (or even just a sparkling water for a non-alcoholic option), some people might want to experiment a little.

Although vodka is a traditional Bloody Mary choice, why not try a gin to play off the savory notes. The combination of botanicals and herbs could be quite tasty.

The new Stouffer’s Lasagna Inspired Bloody Mary Mix seems to reflect a new trend with some food brands. From the recent Arby’s Bourbon to the Lay’s Vodka, many iconic flavors are being transformed. The food on the plate is coming to the glass. The brands who do this concept successfully not only create a stronger connection to their fans but also impress the gimmick skeptics. As long as the beverage is done well, it deserves to be on the shelf.

The Stouffer’s Lasagna Inspired Bloody Mary Mix will be available online starting November 14 at noon EST. The special item comes with a recipe card and a coupon for a free Stouffer’s Lasagna. Given that this special food item is free, it will empty sign might go up quickly.

What do you think of this Stouffer’s Lasagna Inspired Bloody Mary Mix idea? Would you want to pour a drink?