KIND adds new flavor as part of its HEROES Bar program

KIND adds new HEROES Bar, Extra Dark Chocolate Nuts and Sea Salt, photo provided by KIND
KIND adds new HEROES Bar, Extra Dark Chocolate Nuts and Sea Salt, photo provided by KIND /
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For many people, the sweet simplicity that KIND bars offer is a reason to have a box or two stocked in the pantry. While the flavor is often a driving force for that purchase, the brand’s HEROES Bar program is a reason to rediscover the snack and the new flavor has everyone taking notice.

This year, a new flavor has joined the KIND line-up. The Extra Dark Chocolate Nuts and Sea Salt is a twist on a favorite, the classic Dark Chocolate Nuts and Sea Salt Bar. This version is all about the extra.

While the almonds, chocolate, and pinch of sea salt are all there, everything is just a little more. From the little crunch from the cacao nibs to the heart-healthy inclusion of the almonds, this bar might feel like an indulgence, but it never comes with a side of that unproductive negative food connotation.

The newest flavor, Extra Dark Chocolate Nuts and Sea Salt, was launched as part of KIND’S HEROES Bar program. The HEROES bar supports the military and their families.

Started in 2019, this HEROES Bar is part of KIND’S Snack and Give Back. Each one of the special bars seeks to “inspire kindness and empathy.” From the specialty designed labels to the donations made via consumer purchases, the brand does truly believe that change can happen one bar at a time.

For this year’s HEREOS Bar, Kind has chosen to support a new partnership, Legacies Alive. According to the organization’s website, Legacies Alive’s mission is to “strengthen and support the Gold Star families of our nation’s fallen heroes and to bring national awareness to the life and character of all service members who paid the ultimate sacrifice.” This year, KIND will donate $50,000 to the organization.

While Veterans Day or other national holidays can put the military and their families forefront in people’s minds, the every day is even more vital. From buying a special food product to even a kind gesture, all those moments show that the service men and women’s efforts are worth their sacrifice.