Popeyes Blackened Chicken Sandwich reignites the chicken sandwich wars

Popeyes Blackened Chicken Sandwich, photo provided by Popeyes
Popeyes Blackened Chicken Sandwich, photo provided by Popeyes /

The chicken sandwich wars have a new battle brewing and Popeyes is staking its claim as the flavor winner. The new Popeyes Blackened Chicken Sandwich is the bold, exciting flavor that will have everyone lining up for the spicy taste. Hungry for the first bite of this menu innovation?

While many people love that chicken from Popeyes, the immense popularity of its chicken sandwich started a whole quick service restaurant food trend. Instead of being an afterthought on the menu, the chicken sandwich took over. Although many tried to copy and compete with the Popeyes offering, few were able to match the flavor in a single bite.

Now, Popeyes is pushing the conversation forward again. The new Blackened Chicken Sandwich is a flavorful bite, but it skips the breading. The spices are in chicken thanks to being marinated for 12 hours in bold Cajun and Creole spices. The antibiotic free chicken breast showcases the attention to detail. The flavors are front and center, but they are not overpowering. It might have taken the Popeyes Culinary Team four years to create the blackening cooking technique, but all the effort is worth it.

Sami Siddiqui, President of Popeyes North America said, “after the immense success of the Chicken Sandwich, we wanted to reinvent the category of traditional grilled chicken sandwiches with our all-new take on a non-breaded option, the Popeyes Blackened Chicken Sandwich. We’re excited for guests to try this delicious new offering, and knowing our history for trendsetting, we have a feeling it may spark some copycat Blackened Chicken Sandwiches down the road.”

By adding this type of chicken sandwich, it gives guests more menu options. Whether it is a guest who wants a spicier flavor or someone who prefers to skip the breading, it is a smart choice for Popeyes to expand on the chicken sandwich concept.

More importantly, it evolves the sandwich. Even though the new offering has the classic brioche bun, mayo, and pickles, it feels like a whole different approach to a chicken sandwich. Will there be copycat versions coming to other restaurant menus? It seems likely that others might follow Popeyes lead, again, but their versions might pale in comparison.

The new Popeyes Blackened Chicken Sandwich is available in restaurants now for a limited time. The sandwich has a menu price of $4.99.