McDonald’s turns the McGold Card into the ultimate holiday gift

McGold Card comes to McDonald's for the holidays, photo provided by McDonald's
McGold Card comes to McDonald's for the holidays, photo provided by McDonald's /

As the Christmas trees go up, many people are hoping to unwrap the ultimate holiday gift. This year, enjoying and gifting McDonald’s could bring someone a McGold Card under the tree. Instead of just wishing on a star, the iconic quick service restaurant is making the food wish come true.

Over the past several years, Mcdonald’s has celebrated holiday cheer in a big way. Last year’s Queen of Christmas brought her favorite foods. In previous seasons, there have been plenty of food promotions. Although it might be a little different from those coupons that some people might remember in their Christmas stockings, everyone seems happier when discounted or free food is on the table.

This year, McDonald’s is looking to go bigger than ever. While some people might think that the McGold Card might be a just part of fast food folklore, the Golden Arches is turning it into reality. As part of a special holiday promotion, the special offer and many other food discounts will be making the holidays merry and bright.

According to Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, “Our fans have been fascinated by the lore of the McGold Card and if it really exists. And now, we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift – a chance to win a card and then share access to it with three of their family or friends. Just by using the McDonald’s App, everyone can experience the joy that comes with sharing McDonald’s this holiday season.”

The SZN of Sharing runs from December 5 through December 25. The special event includes daily deals, special merchandise, and the chance to win the iconic McGold Card.

Check out this graphic for all the details on the McDonald’s offers and McGold Card.

McDonald's SZN of Sharing
McDonald’s SZN of Sharing Deals for December, photo provided by McDonald’s /

To be clear, the special offers need to be redeemed via the McDonald’s app. Given that many quick service restaurants use their apps to leverage special deals, especially during the holidays, it is more than just ease of purchase. In some ways, it provides the brand great insight into what people buy during the holiday season. From the quick bite while holiday shopping to a special treat to end the week, those purchases could influence future offers.

For now, someone will walk away with the McGold Card. Even more importantly, that holiday gift is one that will be shared with others. The gift that keeps on giving might be the highlight of 2022.