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Breyers scoops up a new holiday tradition one snowman at a time

By Cristine Struble

A confectionary snowman greets visitors within the United Way's Winter Lightfest Sunday. Nov. 20, 2022. The holiday tradition on E.N. 10th Street, east of Taylor Elementary School features a mile-long lighted walking trail and kicks off for the public Friday evening.
A confectionary snowman greets visitors within the United Way's Winter Lightfest Sunday. Nov. 20, 2022. The holiday tradition on E.N. 10th Street, east of Taylor Elementary School features a mile-long lighted walking trail and kicks off for the public Friday evening. /
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While Olaf might sing about longing for summer, not everyone has the opportunity to build a snowman during the holidays. Although Surfing Santas are amusing and Sand-Men can have a carrot nose, the warm weather does not necessarily scream the holiday season. Breyers is here to scoop a new holiday tradition. It is time to build a snowman in a bowl.

Food and the holidays go hand in hand. From that classic gingerbread house to the plate of Christmas cookies, it seems that everyone is hungry for those comforting flavors. While sweetness takes over the conversation, some treats just taste better when it is chilly outside.

Whether it is a favorite holiday movie or some traditional vision of the season, snow seems to be piled high. From snowball fights to the quintessential snowman, the holidays and that chilly weather seem to go hand in hand. But, not everyone gets snow around the holiday season. Even if the weather is below zero does not mean that snow will be on the ground. When that longing to build a snowman exists, there is another way.

Recently, Breyers announced its own Breyers DIY Snowman Kit. Although it is not available in stores, Breyers will be giving away these special items on Instagram and TikTok. It has everything needed to make the perfect snowman in a bowl.

From some coconut flakes to make it look more snow like to a licorice rope for a scarf, it allows everyone to get a little creative without freezing off their fingers. Whether this snowman has a top hat, is unproportional or has extra pizzazz, the whole idea is to have some fun with food.

Included in the kit is a helpful tip sheet. For optimum structure, Breyers recommends 2 scoops for the bottom tier, 1 ½ scoops for the middle tier, and one scoop for the top. From pretzel sticks for arms to colorful candies for eyes, it is about seeing food in a new way. Even if someone wants to cover part of the snowman in sprinkles and give him a Hawaiian shirt, they can.

Since this idea makes for a fun family dessert idea, why not create a whole snow family. Whether they match or are unique, the idea is to capture the spirit of the holiday. From simple to over the top, it celebrates the magic of the season.

In some ways, it is curious that no one thought of this ice cream snowman before. It is simple concept and probably much easier than building that gingerbread house. Even if the snowman is only two scoops versus three or the snowman is a little lopsided, the reality is that everyone is going to enjoy some ice cream and have some fun in the process.

For anyone who prefers the cozy fire to the snow bank, Breyers is here to help everyone build a snowman. It might be the new holiday tradition that is the scoop above the rest.