Toast Viva Magenta color of the year with perfectly pink cocktails

St-Rémy Signature Cherrity, photo provided by St-Rémy Signature
St-Rémy Signature Cherrity, photo provided by St-Rémy Signature /

Colorful cocktails have a way of enticing the eye. Even before that first sip, it is the color that creates the anticipation. Viva Magenta is the 2023 Pantone Color of the Year and a vibrant cocktail in honor of the color is the perfect toast. Which perfectly pink cocktails will you sip first?

Creative cocktails can find inspiration from many areas. Sometimes it is a special event, holiday, or even a movie. In some cases, food trends fill the glass. No matter the reason, sometimes it is refreshing to try something other than that signature cocktail.

With these perfectly pink cocktails, the 2023 Pantone Color of the Year serves as inspiration. While that annual color selection can take over kitchen essentials, home accessories, and more, it can equally inspire cocktails. Although it can be a little harder to bring Viva Magenta onto the plate beyond a colorful cake, the cocktail glass is an easy collaboration.

Ready to sip on these Viva Magenta pink cocktails?

Many cocktails can take on a rosy hue. Some simple ingredients can add color and flavor to the concoction. Grapefruit, raspberries, and cherries are often common choices.

The Cointreau Pink Margarita leans a little towards the paloma. Made with grapefruit soda, the tartness combined with the Cointreau and tequila is refreshing. For a twist on the traditional margarita, this version will have many people tickled pink.

Cointreau Pink Margarita


  • 1 oz Cointreau
  • 2 oz Tequila
  • 1 oz Fresh Lime Juice
  • 1 Top Grapefruit Soda


  • Add all ingredients except the soda in a shaker Strain and strain into a chilled cocktail glass
  • Top with soda
  • Garnish with a grapefruit twist
Mount Gay Rum cocktail
Mount Gay Rum Down Thyme, photo provided by Mount Gay Rum /

Raspberries can make that perfect pink cocktail shine. In this cocktail from Mount Gay Rum, the combination of jammy raspberries and herbal thyme is delightful. It might not be the traditional tropical offering, but it brings a wave of relaxation in a glass.

Mount Gay Down Thyme


  • 1 ½ oz Mount Gay Eclipse
  • ½ oz Lemon
  • ½ oz Raspberry Syrup*
  • 4 oz Soda


  • Add all ingredients, except soda, into glass
  • Stir and add ice
  • Add soda Garnish with raspberry/ and or thyme
  • *Raspberry Syrup Directions: Muddle raspberries into simple syrup. Strain then serve.
pink cocktials St-Rémy Signature Cherrity
St-Rémy Signature Cherrity, photo provided by St-Rémy Signature /

Cherries can be both sweet and tart. Similar to that pink color that can sometimes be innocent and well-experienced, this brandy cocktail has a duality. A touch of sweetness highlighted by the smoked sea salt entices the drinker yet the sweetness leaves them wanting more.

St-Rémy Signature Cherrity Starts At Home By Bryson Ryan


  • 1 1⁄2 oz St-Rémy Signature Brandy
  • 1 oz cherry puree
  • 1⁄4 oz PX sherry
  • 1⁄2 oz sugar cane syrup
  • 1 pinch smoked sea salt
  • 1 egg white


  • Add ingredients to a shaker
  • Dry Shake for 30 seconds without ice Add ice and shake again until well chilled
  • Strain into a coupe and garnish with maraschino cherry.

Ready to shake up some perfectly pink cocktails? How will you incorporate Viva Magenta into your year?