RXBAR Granola and new RXBAR Craft Batch add new flavor to snacking
As the snack brand that puts its ingredients front and center on the label, RXBAR never wants to hide what is inside the package. That choice shows the Kellogg’s brand’s priority. Good for you food puts simple, great tasting food first and it is a reason to display it proudly. With the snack brand’s expansion, RXBAR Granola and RXBAR Craft Batch, variety ensures that snack time never gets bland or boring.
Speaking to the new product launch, Eileen Flaherty, Sr. Brand Manager – RXBAR, said, “Fans of RXBAR trust us for our no B.S. approach to snacking and new RXBAR Granola delivers on just that. Thanks to simple, protein-packed ingredients, RXBAR Granola has an unbeatable crunch, flavor and texture that will fuel fans’ active lifestyles and upgrade their breakfast, lunch or snack game from here on out.”
The new RXBAR Granola is available in three flavors, Original, Peanut Butter and Chocolate. With 10g protein in each serving, the snack is enjoyable by the handful, incorporated into a parfait, or enjoyed in variety of ways.
Looking that the flavors, the three options are popular, approachable choices for a launch. From the person who wants sweet to others who want a touch salty, there is an option for everyone. Whether this granola is a new purchase or a switch from another brand, it should do quite well.
Thinking about this food launch at the start of the year, it is an easy transition to add some healthy eating elements to the daily grind. A handful of granola, packed with protein, mid-afternoon could help combat that energy slump in a more fulfilling way than another caffeine packed beverage.
Also, the extra protein in the granola is a key factor for some people. A sprinkle of granola over a bowl of fruit in the morning can be a well-balanced meal. The combination of flavors and textures makes it satisfying.
The RXBAR Granola is available at retailers nationwide. The suggested retail price is $6.99 for a 11 oz bag.
RXBAR Craft Batch joins the RXBAR Granola to capture food trends
While the clean ingredients and flavors have always been part of the RXBAR culture, the new RXBAR Craft Batch takes flavors in a forward thinking direction. Created to blend food trends and customer feedback, there will be one flavor launched under this label per year. For the launch, the flavor is Strawberry.
Although Strawberry might be one of the most popular fruit flavors, this offering is not just jam joining the party. According to Flaherty, “The Craft Batch flavor selection process directly engages RXBAR fans to better cater to their ever-evolving palates and desire for variety. Strawberry was selected as the first Craft Batch flavor after feedback revealed a growing craving for a real strawberry taste from the healthy lifestyle bars market.”
Thinking about strawberry as a flavor, there is a big difference between juicy, fresh strawberry flavor and overprocessed sugary versions. Combining the fruit flavor with whole almonds and diced almonds adds an enjoyable tasting experience. It is almost like transforming a dessert into a snack bar.
The RXBAR Craft Batch Strawberry can be purchased online. It has a suggested retail price of $2.79 per bar or $27.99 for a 12-count box.