Jimmy John’s Red Velvet Cookie gets a sweet introduction from a mega fan

Jimmy John's Red Velvet Cookie, photo provided by Jimmy John's
Jimmy John's Red Velvet Cookie, photo provided by Jimmy John's /

While some people cannot resist that pickle with their favorite sandwich, the Jimmy John’s cookies are the perfect sweet ending to the meal. With the new Jimmy John’s Red Velvet Cookie, there is a rich, chocolatey taste that will pair with any sandwich on the menu.

For many people, the Jimmy John’s combo of a sandwich, pickle and a cookie satisfies by hitting all the flavor notes. Although people can debate which sandwich is the best, the two classic cookies are always a popular choice.

Ahead of Valentine’s Day, the new, limited edition Jimmy John’s Red Velvet Cookie will satisfy the ultimate chocolate lover. The quick service restaurant describes the cookie as a combination of dark brown sugar, cocoa and vanilla. Topped with white chocolate chips, it is the combination of rich and sweet.

To celebrate this dessert launch, Jimmy John’s has partnered with TikTok star, Yung Gravy, to redefine the term MILF. The new spin for “Moms I’d Like to FEED” has quite a few people watching the launch video and appreciating the sweet twist.

Speaking to the new dessert offering, Darin Dugan, Chief Marketing Officer at Jimmy John’s said, “We have the opportunity to increase our menu offerings through innovative menu items that we know will delight our guests. Partnering with a true brand fan, like Yung Gravy, to bring this delicious Red Velvet Cookie to the masses in time for Valentine’s Day, just felt like the right thing to do. So, forget the box of chocolates – those looking for something sweet need look no further than their favorite sandwich shop, Jimmy John’s.”

As part of the new cookie launch, Jimmy John’s is building on its Achievement Badges that are part of its loyalty program. While some people are still checking off the sandwiches to earn The Gauntlet Badge, purchasing the new Red Velvet cookie will unlock the Velvet VIP badge. It is another way to game-ify the quick service restaurant experience.

The new Jimmy John’s Red Velvet cookie is available now for a limited time. Check with local restaurants for participation and availability.