Jenny Mollen and Jason Biggs peel back the layers of Babybel Plant-Based
Some people can be food curious, but that first bite can sometimes be a little anxious, overwhelming, or filled with anticipation. While many people have happily enjoyed Babybel products over the years, the Babybel Plant-Based offerings change the conversation and can create a few questions. Luckily, Jenny Mollen and Jason Biggs share how that first time can lead to many more flavorful encounters.
A flavorful food conversation does not have to be served with a side of pretentiousness. While some chefs might plate dishes with tweezers and sommeliers might boastfully speak of terroir, food does not have to be that serious. Playfulness, a turn of a phrase, or just a little fun can make those bites even better.
Babybel Plant-Based has partnered with Jenny Mollen and Jason Biggs to encourage people to take that first bite. To help make that first experience even more pleasurable, people can enter to win a special kit. For those ready to peel open a new flavor experience, Babybel wants to be their first.
While this idea might be a little tongue and cheek, that fun and familiar is key. As Jason Biggs said, “The Babybel First Time Experience leans into those memorable ‘first time’ experiences, and I’ve had a few of those on screen, and makes it fun and easy for everyone to try Babybel Plant-Based for the first time, or to experience it again.”
Although no one is suggesting that people get too in touch with their food, having a guiding hand to navigate those first bites can be helpful. As Jenny Mollen said, “We know that feeling of trying something new for the first time and wanted to be able to help vegan-curious snackers like ourselves feel comfortable trying plant-based cheese for the first time.”
From the same wax-peeling experience to the texture, the familiar hits first. Then, the taste is similar to what has been enjoyed before. It is enjoyable and it could create a craving for more.
Given they are long-time Babybel fans, the Mollen/Biggs family has added Babybel Plant-Based to their snacking options. Biggs said, “Jenny has always been really on the forefront of food trends, but as I’ve been exploring options to be more mindful of my own choices, I’ve found myself being very vegan curious. As a Babybel household, trying Babybel Plant-Based for the first time was a logical next step with a brand we trust and without having to commit to a full vegan lifestyle.”
For anyone who is vegan curious and ready to take that first bite, Babybel ‘First Time’ Experience kit is waiting to be unwrapped. That first bite might be the start of a lasting food love affair.