Chateau Ste Michelle helps shed relationship baggage with The Great EXchange

(Photo by Thos Robinson/Getty Images for Sheraton Hotels & Resorts)
(Photo by Thos Robinson/Getty Images for Sheraton Hotels & Resorts) /

While some long for a happily ever after moment, the real world is not often full of fairy tales. That sparkly glass slipper can lose its luster when the prince turns back into a frog. Still, those glittery reminders of the past can be hard to push aside. This year, Chateau Ste Michelle offers a little incentive to get those trinkets off the shelf.

According to a survey conducted by Chateau Ste Michelle, 77% of people have an item from an ex. From a piece of clothing to a card, the list was diverse. While there might be some sentimental value, it might be time to part with it. Another comfy hoody can be found, a great bracelet is waiting to be purchased, and a new sentiment will be remembered. Once that baggage is kicked to the curb, it could be time to welcome happier days ahead.

For some people, a great bottle of wine, like Chateau Ste Michelle, has been that sip of comfort when that ever after turned into a never more. This year, the iconic Washington winery wants to be more than a pour to new beginnings. The Great EXchange is the opportunity to wipe the slate clean and begin anew.

According to Julie Michael, CEO of Team One, says: “Chateau Ste Michelle has always been the wine-of-choice for Valentine’s Day, but this February, we’re also making it the wine-of-WAY-better-choices. We’re championing wine drinkers everywhere in their quest to pursue true love by encouraging them to purge the ridiculous baggage from their exes. The Great EXchange is actually the great exorcism of ghosts-of-lovers-past. Chateau Ste Michelle offers a tongue-in-cheek “cheer” to being free to find new-and-better love this Valentine’s Day!”

Check out this video from Chateau Ste Michelle regarding The Great EXchange.

Anyone is welcome to head to winery’s promotional website to enter this promotion. People are encouraged to submit a photo, backstory about the items, and it will be entered for a chance to win a gift from Chateau Ste. Michelle winery. The gift can include a gift card to the winery, Live Nation gift card, Apple HomePod Mini and other items.

While it is unclear whether the winery will share some of submissions, it would be interesting to see what people are longing to shred. Even if that favorite purse might be the perfect fashion accessory, it could be the bad baggage from an unwanted relationship. Although there might be a moment of sadness in letting go, there is a moment of freedom in that purge. It isn’t about sparking joy, but it is about focusing on items that bring good karma.

Are you ready to join The Great EXchange? Do you have an item from an ex that needs to get out of your life?