Movie night just got tastier with AMC Theaters popcorn home line
Movies and popcorn are always the perfect pairing. While some people enjoy seeing the latest blockbuster on the big screen, others prefer the comforts of their own home. With AMC Theaters popcorn home line, that movie theater flavor can be enjoyed anywhere.
Available exclusively at Walmart, AMC Theaters popcorn is available in six options. Both the microwave popcorn and popped popcorn varieties are available in three flavors, Classic Butter, Extra Butter, and Lightly Salted. To replicate that movie theater butter experience, the microwave Extra Butter comes with buttery topping packets, which allows people to drizzle even more butter flavor onto the popcorn, just like the movie theater experience.
According to Adam Aron, Chairman and CEO of AMC Theatres, the newest offering is part of the brand’s effort to “Make Movies Better.” Aron shared, “On March 11, which is Oscars weekend, we will enter the multi-billion-dollar retail popcorn industry with at-home popcorn that features the authentic taste of real movie theatre popcorn. We are especially pleased that we are doing so in an exclusive launch with Walmart, the largest retailer in the United States. We could not have found a better partner than Walmart for this important extension of the AMC experience into the home.”
Looking at the AMC Theaters popcorn, it is more than just the flavor that will drive consumers to make a purchase. It is about recreating that movie experience at home. With more films being released directly to streaming services, people want to feel the excitement of seeing a film for the first time. Even if there are not 20 minutes of previews, there is nothing better than munching on that buttery popcorn during a pivotal scene. Plus, when enjoying a movie at home, there is no distraction from the person in the back who provides the constant commentary.
By partnering with Walmart, AMC Theaters can reach a wide audience. Going into Spring Break and the summer, many people could be looking to make that family movie night an event. Why not turn that backyard into an experience for friends and family. With some authentic AMC Theaters popcorn, it completes the movie night with the authentic flavor.
The AMC Theaters Popcorn at Walmart has a suggested retail price of $4.98 for a 6-county microwave variety. The ready to eat popcorn has a suggested retail price of $3.98.