HARD MTN DEW Baja Blast Variety Pack makes a splash for summer entertaining

HARD MTN DEW Baja Blast Variety Pack, photo provided by Hard MTN DEW
HARD MTN DEW Baja Blast Variety Pack, photo provided by Hard MTN DEW /
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For many MTN DEW fans, Baja Blast might be the best flavor in the robust beverage line-up. While that bright, citrus blue beverage can go with almost any food pairing, it can get a boost. The hard version brings all the flavor that people expect with that little extra in the can. With the new HARD MTN DEW Baja Blast Variety Pack, there are three new beverage flavors to capture the best of summer’s flavors.

The HARD MTN DEW Baja Blast Variety Pack brings together the Baja Blast flavor and three new options, HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch. Each of the new flavors are unique, but they still keep the essence of the original Baja Blast.

Looking at the new flavors, the fruit forward flavors play into versatile food pairings. From that big juicy burger that needs a touch of citrus acid to cut through the boldness to a spicy noodle dish that needs a sweetness to douse the heat, there are numerous food and beverage combinations.


Overall, there is a tropical vibe to the variety pack. From the sweet pineapple to the tangy mango, it feels like flavors that capture summer fun or a vacation in a glass. Luckily, there is one person who is ready to put fun front and center on the agenda.

One lucky person will become the HARD MTN DEW’s Chief HARD Officer. Although there will be many people who want this coveted position, only one will capture all the DEW greatness. From a bold sense of curiosity to an appreciation for the outrageous, this person will be able to handle it all. There is one important caveat. Swimming is required. After all, Baja Blast enthusiasts are ready to dive deep into all the brand has to offer.

More importantly, they will have input on the next great brand-new flavor of HARD MTN DEW Baja Blast. Given the creativity behind the brand, it will surely be a sip to remember.

Applications to be the Chief HARD Officer can be made online. It is open till May 30.

It’s time to crack open a can and enjoy. Life is too short to sit on the sidelines. Embrace the blast and toast to what is possible.